Macfrut's new format for B2B presentations

23 June 2015

In the large entrance hall of the Rimini Expo Centre, exhibitors will showcase innovations in new and original ways to buyers and operators of the sector with presentations, show cooking and talk shows.
At the 2015 edition of Macfrut, the Fruit & Veg Fantasy show will bring exhibitors and their innovations in contact with international buyers and journalists with talk shows, presentations and show cooking. In short, this is the new format for the B2B meetings presented by Macfrut, the international exhibition of the fruit and vegetable sector, which will be held from 23 to 25 September at the Rimini Expo Centre.
The large entrance hall of the trade fair centre will host the Fruit & Veg Fantasy Show. After being tested in May by consumers during the Rimini Wellness trade fair with successful results, the initiative will take place, once again, at Macfrut with a focus on B2B meetings. Product innovations, previews of new products for the Italian and foreign markets, and entire ranges of supplies will be showcased and presented directly to buyers and journalists from all around the world.

This will be an original and interactive way of coming into direct contact with innovative products, new packaging solutions and new mergers in the Italian fruit and vegetable sector.

The space dedicated to the Fruit & Veg Fantasy show will feature a large screen, plenty of seating and a fully equipped kitchen. Presentations will be mainly aimed at Italian and foreign buyers in the large-scale retail trade and retail sector, the HORECA sector, and all the operators interested in fruit and vegetable departments. This will be a great opportunity for exhibiting companies who intend to showcase their innovative products during the trade fair.

Thanks to the strategic agreement with Unicredit, Macfrut 2015 will be attended by a large number of buyers in the large-scale retail trade coming from Eastern Europe and major non-European countries. The leading international newspapers in the industry will also be attending.

Foto, press release: Fruitecom Srl

First international marketing campaign underway for Dulcis™

4 November 2024

With over 600 tonnes of top-quality fruit produced across 300 hectares of land – expected to expand to 500 hectares by 2025 – Dulcis™ is poised to repeat last year’s success in Italy and also find itself in the shopping trolleys of consumers in several new international markets. This unique kiwi variety was developed by specialist bio-science enterprise New Plant of Forlì in collaboration with the University of Udine and the University of Bologna. »

Future Trends in Fresh Produce Supply

3 November 2024

The latest FRUIT LOGISTICA Trend Report is now available for download. Annual report’s in-depth information and expert analysis help industry representatives understand how fruit and vegetable supply is changing across the globe. FRUIT LOGISTICA’s latest annual trend report provides the fruit and vegetable sector with free and valuable information about the future of the global fresh produce trade. Entitled ‘Future trends in fresh produce supply’, this year’s report highlights the emerging supply chains, new sources of supply, and market trends »

25th FOOD & KITCHEN Africa 2024 | 20 - 22 November | International Trade Exhibition | Nairobi, Kenya

31 October 2024

The 25th FOOD & KITCHEN opens up a new world of opportunities for export oriented companies. With a GDP of $95 billion, Kenya recently reached lower-middle income status, and has successfully established a diverse and dynamic economy. It also serves as the point of entry to the larger East African market. Kenya’s Economy is distinguished from most African countries by the fact that it is one of the most diversified and advanced. »