A gateway in Africa for the fruit and vegetable industry

20 April 2017

Cesena Fiera strengthens its international development with the organisation of the second edition of Mac Fruit Attraction MENA (Middle East North Africa) that will be held in Cairo from 22 to 24 April 2017. The trade fair showcases the best features of Macfrut (in Rimini) and Fruit Attraction (in Madrid) to offer traders in the Italian and Spanish fruit and vegetable sector several business opportunities in a 425 million people market with a GDP of 3.1 billion US dollars.

Most of the event visitors come from Saudi Arabia, Jordan and the United Arab Emirates, countries in which the export of Italian and Spanish fruit and vegetables has grown considerably.

The trade fair is organised by IFP, as part of Food Africa, the leading agribusiness exhibition in the continent. A total of 88 international companies in the fruit and vegetable sector will take part in this second edition, coming from Italy, Spain, Greece, France, Nigeria and Egypt.

The exhibition also coincides with the celebration of Africa Food Manufacturing, dedicated to labelling and packaging machinery and solutions, foodstuff treatment and processing equipment, as well as logistics and storage.

The trade fair, among other initiatives, offers participants a series of meetings with 400 international buyers from 50 countries.
One reason for the success of this trade fair is the strength of the Mac Fruit Attraction brand, which in just two editions has become a benchmark exhibition for the fruit and vegetable sector in the Middle East and North Africa.

A test field of around 3,000 m² at Macfrut 2024

23 April 2024

At Macfrut, the sector’s innovations will be on display in an area of around 3,000 square metres, divided into two halls: one dedicated to fruit growing (Hall C1 - Agri Field Solution) and the other to soilless production techniques, commercial and industrial horticulture, and mechanisation (Hall A1 – Machinery Solutions). ‘Both of these areas allow visitors to see for themselves what they can put into practice on their own farm,’ says Luciano Trentini, an experienced agronomist. »

The first edition of Fruit Attraction in Brazil reflects the potential of the Brazilian fruit and vegetable sector

22 April 2024

Fruit Attraction, one of the world's leading international trade fairs for the fruit and vegetable sector, has closed its first edition in Brazil, at the São Paulo Expo. The three-day event brought together the entire production chain of the sector, with the presence of 45 countries and 8 Brazilian states (São Paulo, Bahia, Pernambuco, Rio Grande do Norte, Maranhão, Pará, Espírito Santo and Paraná) and 12,000 visitors. »

What happened in the food industry this past month?

15 April 2024

Innovation is of key importance at SIAL Paris – and nowhere is this more the case than at the SIAL Start-up Village, which is run in partnership with Sesamers. Present in 24 countries, Sesamers is a global network of tech events that was launched in 2015 by specialists in innovation and business events. “With 10 years of experience, we help innovative businesses to shine on stage, build better events and scale their influence strategy,” the network, also known as Start-up Sesame, says. »