![](img.php?file=upload/2020-09-10-marlene.jpg&mw=750)
Marlene® is more and more international. Debuts in Quatar, Thailand and the UAE
10 September 2020
Qatar, Thailand and the UAE. Marlene® apples will now be available in three new countries, a major milestone for the key brand of the VOG Consortium, founded in 1995, which celebrates its 25th anniversary this year.
The first container of apples with the famous blue sticker left by sea on 21 August, with the others to follow in early September. “We’re proud and delighted to have added three more countries to our list this year, the 25th anniversary of the birth of Marlene®,” VOG Consortium Marketing Manager Hannes Tauber explains.
In its first 25 years, Marlene® has become widely known and popular in many countries, a favourite with retailers and final consumers alike. “The export markets are a priority focus for VOG, and it’s no coincidence that we export our 30 varieties to more than 65 countries right across the world,” Walter Pardatscher, CEO of the VOG Consortium, comments. “Last March we achieved a major milestone: the first Italian apples exported to Vietnam were our very own Pink Lady®. Now we are adding three more steps to the Marlene® brand’s progress. Our brand has reached over 25 countries in its 25-year lifetime: a result that fills us with pride and enthusiasm.”
“This news is a source of great satisfaction for the entire Italian apple-growing industry, because it reflects our production system’s efficiency and its ability to open out new frontiers,” comments Alessandro Dalpiaz, Director of the Assomela growers’ association. “We’re proud to see a quality international brand like Marlene® bringing Italian excellence to these new markets.”
The first three shipments, totalling 60,000 kg, or about 450,000 new-crop Marlene® Royal Gala apples, will reach their destinations after a 30-day sea voyage. “In Qatar, Thailand and the UAE alike, most of our apples will be sold through supermarket greengrocery departments: the feedback from our customers in the large-scale distribution market will be invaluable in this initial stage,” VOG Consortium Sales Manager Klaus Hölzl concludes. “However, a few pallets will also be sold through the three countries’ fruit and vegetable markets.”
Read more:
![](img.php?file=upload/2024-05-06_fa.jpg&w=236&h=120)
Last spaces available to exhibit at Fruit Attraction
12 May 2024
Fruit Attraction, the key event for all professionals in the fruit and vegetable sector, will open its doors at IFEMA Madrid from 8 to 10 October. Don't miss the opportunity to take part as an exhibitor; join the leaders in the sector and boost your business. Who visits Fruit Attraction?
Producers and product processors
Importers and exporters
Wholesalers and traders
Retail and distribution channels
Transport and logistics
Horeca, services and others. »
![](img.php?file=upload/2024-05-10_macfrut1.jpg&w=236&h=120)
Macfrut, Daily May 10th
10 May 2024
Focus on mango, the new frontiers of rootstocks, varietal innovation in horticulture and business opportunities with Namibia. The events of the last day of the fair. Focus on mango from the Dominican Republic, the new frontiers of rootstocks, the varietal innovation chain in horticulture and business opportunities with Namibia. Many events on the last day of Macfrut (May 10th), once again a crossroads on the global future of fruits and vegetables. »
![](img.php?file=upload/2024-05-09_macfrut1.jpg&w=236&h=120)
Macfrut, Daily 9th May
9 May 2024
On the second day of Macfrut, the international fair for the fresh produce sector taking place until tomorrow at Rimini Expo Center, the spotlight is on innovations in biosolutions and varietal research in the table grape sector. The Agricultural Transformation Program of the Democratic Republic of Congo was also presented. The Democratic Republic of Congo has very high potential and aims to launch partnership opportunities for Italian and European companies wishing to invest in the African state. »