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Avantcha extends delivery option
11 January 2016
Dubai headquartered luxury tea purveyor, Avantcha has extended its regional reach with its collection of 130 hand-selected blends now available for delivery to key locations across the Gulf and Levant.
As well as the UAE, fans of the brand’s luxury teas in Bahrain, Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar and Saudi Arabia can now have their favourite blends delivered directly to the home or office, via the Avantcha website.
A home-grown UAE based concept founded by Marcus and Marina Zbinden in 2014, Avantcha’s avant-garde approach to the expanding luxury tea market is founded on sourcing only the best world blends - direct from source - to create an unrivalled portfolio of premium whole leaf teas and herbal infusions that are exclusively packaged in the UAE as a guarantee of quality and flavour.
Tea lovers, chefs and baristas looking for their favourite blends or keen to try something different, can view the company’s complete portfolio of green, black, oolong, puerh, rooibos and speciality leaf teas, with the website providing an encyclopaedic listing for each variety.
Detailed explanations, product images and useful tips on steeping and serving each distinctive blend, as well as the health benefits of tea-drinking, are provided under easy-to-navigate sections that also link through to the Avantcha online store.
“Until now, our teas have only been available to enjoy at select outlets and for customers in the UAE, but with demand growing right across the region we are delighted to now be able to offer a comprehensive delivery service that stretches from the Gulf states to the Levant and Egypt,” said Marcus Zbinden, co-founder, Avantcha.
All the teas listed are packed as loose leaf, in 30, 50 or 70 gramme re-sealable pouches, as well as a bespoke 50-gramme tin. Teabags are also available in gift boxes.
Avantcha’s range of specialist teas is also growing in popularity with morning blends, iced teas, wellness infusions, flower blends, spiced, and even chocolate teas, making it onto restaurant and bar menus as well as into kitchens across the region.
“Tea traditions vary immensely from region to region and continent to continent, and at Avantcha we want to celebrate the amazing diversity of this beverage staple, both through offering a full spectrum of quality global blends as well as being the first to introduce exciting new oriental blends and flavours to the market,” said Marina Zbinden, co-founder, Avantcha.
Another growing side to the business is Avantcha’s signature collection of tea-related accessories and gift items, ranging from branded teapots to handmade tea trays and tea sets, infusers, kettles and packaged tea collections such as the seasonal Winter Collection and Luxury Teabag Gift Set.
“We also have a section dedicated to the wholesale side of our business as we continue with our plans to expand into new markets across the Gulf, Middle East and Africa. Through this we offer menu pairing advice, consultation services and onsite training on preparing and serving our superior tea blends,” said Marcus.
Bestselling Avantcha blends include its signature Date and Sandalwood Black Tea, White Rose and the Keemun Imperial Saffron blend, priced at the higher end of the market, as well as a variety of Puerhs, which is a rare Chinese aged and fermented dark tea, unknown outside of China until recently.
Press materials: Shamal Marketing Communications
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