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Amazing insights at Asia’s leading produce show
With record exhibitor numbers and a top-quality speaker programme, visitors to Asia’s premier fresh fruit and vegetable trade show can look forward to a highly productive week in Hong Kong.
Hong Kong – 18 August 2015: Visitors to ASIA FRUIT LOGISTICA and Asiafruit Congress can look forward to an unparalleled combination of business, networking and information opportunities on 1-4 September in Hong Kong.
Well over 8,000 top-level buyers and trade professionals from more than 60 countries are expected to pour through the doors of Asia World-Expo Center for ASIA FRUIT LOGISTICA 2015. They will find an exhibition that has grown by a third, with more than 550 companies from 40 different countries and all six continents set to showcase their products and services at the trade fair on 2-4 September.
Visitors can preview the wide range of products and services on display and make appointments with exhibitors online via ASIA FRUIT LOGISTICA’s Virtual Market Place: www.virtualmarket.asiafruitlogistica.com/en. An in-depth exhibitor preview also features in the bumper July/August issue of Asiafruit Magazine.
Asiafruit Congress: get in early to get ahead
The week of activities gets under way on 1 September with the Asiafruit Congress, Asia’s leading source of strategic information and quality networking. Simultaneous English-Chinese translation is available throughout the conference.
Top speakers cover the key trends in Asia’s fast-changing markets at Asiafruit Congress and offer practical advice to help you operate more effectively. Leading food retail buyers such as Costco Wholesale Korea’s Edward Yoon Kim and Edgar Fernandez of Philippines group Rustan Supercenters discuss new market opportunities. Consumer research experts from the Silk Initiative and McCann Health explain the latest health and wellness trends, while trade specialists Bryant Christie and Hunter Food Services offer advice on market access. View the full programme here: www.asiafruitcongress.com/conference-info/programme
Asiafruit Congress is the perfect primer to ASIA FRUIT LOGISTICA. Delegates get quality time to network with more than 400 high-level industry professionals from more than 40 different countries, helping them to establish who and what to focus on at the trade show. The conference concludes with the joint Asiafruit Congress-ASIA FRUIT LOGISTICA-Cool Logistics Asia Welcome Reception on the evening of 1 September at AsiaWorld-Expo Center, a gala cocktail event not to be missed.
To attend Asiafruit Congress, purchase a full-access pass: www.asiafruitlogistica.com/tickets
Asia Fruit Awards: celebrating excellence
Asiafruit Congress also hosts the presentation of the Asia Fruit Awards, which are organised by ASIA FRUIT LOGISTICA and Asiafruit Magazine to celebrate excellence in Asia’s fresh produce business. Who will win the Asia Fruit Awards for Marketing Campaign of the Year, Importer of the Year and Produce Retailer of the Year? Find out at the Asia Fruit Awards ceremony held on 1 September before the Networking Lunch.
1st Cool Logistics Asia conference
Logistics is key to successful business in the Asian fresh produce trade. Taking place on 2 September for the first time, Cool Logistics Asia focuses on “designing perishable supply chains of the future”. With top-level speakers and decision-makers from over 20 countries, the conference offers a unique opportunity to meet face-to-face with major players in the perishables logistics chain and shape solutions for individual businesses and the chain itself. View the full programme and speaker list here:
www.coollogisticsresources.com/asia/conference-programme/
Asiafruit Business Forum
Information opportunities continue at Asia Fruit Logistica with the Asiafruit Business Forum, a programme of two sessions held each day on the show floor. Hosted by Asiafruit Magazine, the Business Forum offers useful information and practical insights for trade visitors from throughout the value-chain. Access is free for all exhibition visitors, with simultaneous translation in English, Chinese, Japanese and Korean.
Marketing is the focus for day one (2 September), when David Smith of SVA Fruits and Joseph Ebbage of Almonds Australia explain how repositioning your product can drive sales. Jeff Correa of Pear Bureau Northwest and Victor Sarabia of PromPeru also discuss the merits of country-of-origin branding.
On day two (3 September) – the technology day – Eamonn Flynn and Dan Zhou of Keelings Solutions, and Wayne Hammermeister of N2N Global, explain the role for traceability software systems in managing food safety and the supply chain. Technology’s low-cost solutions will also come under the spotlight, with Frits Popma of Popma Fruit Expertise, Juando Bautista of Maersk Line and Thomas Jestin of KRDS speaking on packaging, logistics and marketing respectively.
Day three (4 September) looks at production issues. New for this year is a Chinese-language session, which looks at how China’s farming sector is modernising with perspectives from Jerome Chen of Joyvio, Jimmy Fan of Innofresh and Alice Wang of Haisheng. Meanwhile, CEO of Plant & Food Research Peter Landon-Lane and Andrew Maughan of Freshmax discuss varietal development in the session ‘Variety showcase: best in class’.
Visitors can purchase their tickets online at www.asiafruitlogistica.com/tickets and make up to a 35 per cent saving on their entrance fee compared with buying tickets on the door.
Foto, press release: Asia Fruit Logistica
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