“#Macfrut sei tu!” – “Macfrut is you!”

27 September 2017

Exhibitors and stakeholders are invited to talk about the international trade fair for the fruit and vegetable sector in a video to be shared on social media

“#Macfrut sei tu!” – “Macfrut is you!”. This is not an idle slogan, but rather an invitation to experience and actively promote Macfrut, the international trade fair for the fresh produce industry (Rimini, 9-11 May 2018). This initiative is organised by Cesena Fiera, which has decided to invite exhibitors and stakeholders operating in the fruit and vegetable sector to submit a short video lasting a few seconds to describe Macfrut. The video, which can also be shot in a "raw" and amateur style, will then be edited by a specially appointed team of experts and shared on Macfrut's social media (Facebook, Twitter, YouTube).

But there is more. In fact, a special “prize” will also be awarded: the opportunity to take part in one of Macfrut's international missions scheduled in the next few months for the exhibitor or stakeholder with the most-watched video across these social channels.

The project will be implemented in October and November 2017. The videos submitted must contain three brief pieces of information: a very short presentation of the speaker; what Macfrut represents and the reason for participating in the trade fair; an invitation to the 2018 edition.

The international trade fair for the fruit and vegetable sector is increasingly 2.0, offering a virtual and real exchange platform: because “#Macfrut sei tu!” – “Macfrut is you!”.

Here is an example video with a message from Massimo Lucchini:

For further information, please visit: www.macfrut.com     

Press releases: Elena Vincenzi
International press office of Macfrut

Read more:

It will take place on 24 October at Fruit Attraction

16 October 2018
The tenth edition of Fruit Attraction , which will be held from Tuesday 23 to Thursday 25 October in Madrid, will host the 5th International Congress of seedless table grapes, GRAPE ATTRACTION, where professionals from the sector in Spain, Europe, Chile and South Africa, will present their vision on the current situation of this type of grape and its prospects for the future. The 5th edition of Grape Attraction, which will take place on Wednesday, 24 October at IFEMA’s Fruit Forum 10 , will consist of three presentations and a round table at which aspects related to the production of Apyrena grapes will be analysed. »

INTERPOMA 2018, International trade show for production, storage and marketing of apples, Bolzano, 15 – 17 November 2018

14 October 2018
With its motto “Bolzano loves apples”, Interpoma, the only international trade show dedicated to the apple, from November 15 to 17 will be welcoming guests from all over the world with a program of events and themed initiatives outside the trade show and across the whole city. Bolzano, as the international capital of the apple, will itself be turned into a true "big apple” during this period. »

FLOWER&GARDEN ATTRACTION From 23 to 25 October in Hall 1 of the IFEMA Exhibition Centre

13 October 2018
Flower&Garden Attraction, set to be held as part of Fruit Attraction from 23 to 25 October, has confirmed the participation of exhibiting companies from the Autonomous Communities of Andalusia, the Canary Islands, Galicia, Valencia, Murcia, Madrid, Castilla La Mancha and Catalonia, as well as exhibitors from several European countries, including the Netherlands and Denmark. The main garden product manufacturers will also be there. »