“#Macfrut sei tu!” – “Macfrut is you!”

27 September 2017

Exhibitors and stakeholders are invited to talk about the international trade fair for the fruit and vegetable sector in a video to be shared on social media

“#Macfrut sei tu!” – “Macfrut is you!”. This is not an idle slogan, but rather an invitation to experience and actively promote Macfrut, the international trade fair for the fresh produce industry (Rimini, 9-11 May 2018). This initiative is organised by Cesena Fiera, which has decided to invite exhibitors and stakeholders operating in the fruit and vegetable sector to submit a short video lasting a few seconds to describe Macfrut. The video, which can also be shot in a "raw" and amateur style, will then be edited by a specially appointed team of experts and shared on Macfrut's social media (Facebook, Twitter, YouTube).

But there is more. In fact, a special “prize” will also be awarded: the opportunity to take part in one of Macfrut's international missions scheduled in the next few months for the exhibitor or stakeholder with the most-watched video across these social channels.

The project will be implemented in October and November 2017. The videos submitted must contain three brief pieces of information: a very short presentation of the speaker; what Macfrut represents and the reason for participating in the trade fair; an invitation to the 2018 edition.

The international trade fair for the fruit and vegetable sector is increasingly 2.0, offering a virtual and real exchange platform: because “#Macfrut sei tu!” – “Macfrut is you!”.

Here is an example video with a message from Massimo Lucchini:

For further information, please visit: www.macfrut.com     

Press releases: Elena Vincenzi
International press office of Macfrut

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