“#Macfrut sei tu!” – “Macfrut is you!”

27 September 2017

Exhibitors and stakeholders are invited to talk about the international trade fair for the fruit and vegetable sector in a video to be shared on social media

“#Macfrut sei tu!” – “Macfrut is you!”. This is not an idle slogan, but rather an invitation to experience and actively promote Macfrut, the international trade fair for the fresh produce industry (Rimini, 9-11 May 2018). This initiative is organised by Cesena Fiera, which has decided to invite exhibitors and stakeholders operating in the fruit and vegetable sector to submit a short video lasting a few seconds to describe Macfrut. The video, which can also be shot in a "raw" and amateur style, will then be edited by a specially appointed team of experts and shared on Macfrut's social media (Facebook, Twitter, YouTube).

But there is more. In fact, a special “prize” will also be awarded: the opportunity to take part in one of Macfrut's international missions scheduled in the next few months for the exhibitor or stakeholder with the most-watched video across these social channels.

The project will be implemented in October and November 2017. The videos submitted must contain three brief pieces of information: a very short presentation of the speaker; what Macfrut represents and the reason for participating in the trade fair; an invitation to the 2018 edition.

The international trade fair for the fruit and vegetable sector is increasingly 2.0, offering a virtual and real exchange platform: because “#Macfrut sei tu!” – “Macfrut is you!”.

Here is an example video with a message from Massimo Lucchini:

For further information, please visit: www.macfrut.com     

Press releases: Elena Vincenzi
International press office of Macfrut

Read more:

FPFC launches new programme at CHINA FRUIT LOGISTICA

19 January 2018
CHINA FRUIT LOGISTICA, the leading national trade show for China’s fresh produce business, launches on 14-16 May in Shanghai, and FRESH PRODUCE FORUM CHINA is back with a brand-new format to give trade show visitors the best combination of information and insights on the show-floor. All components of the programme are open to CHINA FRUIT LOGISTICA visitors. »

International Green Week Berlin 2018, 19 to 28 January

19 January 2018
Speaking at the start of the Green Week, Rumen Porodzanov, Bulgaria’s Minister for Agriculture, Food and Forests, stated: “We regard it a great honour to be able to present Bulgarian cuisine and typical products found on every table in Bulgaria a a wider public”. In this same connection he emphasised his pride in the fact that his nation is the partner country of the fair this year. Speaking to the press, Porodzanov explained that agriculture occupies a special place in Bulgaria. »

The Leading Food & Beverage Trade Fair Serving North Asia

18 January 2018
ANUFOOD China, powered by ANUGA, is the perfect gateway into the North Asia imported food & beverages market. During the 2017 edition the show experienced a 22% increase in visitor attendance, offered 5 co-located events, 3 conferences focused on imported foods and exhibitors from all over the world, making ANUFOOD China not only just an international trade fair, but also a powerful business platform to forge strong B2B partnerships in the China market and the top trade show to attend in North Asia. »