Event to see participation of industry’s leading decision makers coming from over 80 countries

The upcoming 9th edition of International Perishables Expo Middle East (WOP Dubai), the Middle East’s leading exhibition for the fresh produce business, which will be held from December 5 to December 7, at the Dubai World Trade Centre (DWTC), is expected to throw the spotlight on emerging trends and new technologies that are helping shape the future of the global fresh produce industry. The exciting three-day show is being held under the patronage of H.H. Sheikh Hamdan Bin Rashid Al Maktoum, Deputy Ruler of Dubai, Minister of Finance and Chairman of Dubai Municipality, and will welcome decision makers within the fruit and vegetable sectors from over 80 countries around the world—providing a strategic platform for industry professionals to discuss business opportunities with fresh produce industry traders and professionals in the Middle East.

According to the show’s organizers, the 9th edition of WOP Dubai will feature 11 country pavilions that include Australia, Belgium, China, Egypt, France, Greece, Italy, Kenya, Moldova, Morocco and Turkey. The show will unveil the latest opportunities within the rapidly evolving industry, particularly in the UAE, which has become the Arab World’s commercial hub and a major platform for global trade.

Tarek Al Sibai, Project Manager, planetfair Dubai LLC, said: “WOP DUBAI provides a unique dedicated venue for discussing the latest and most important trends in the fresh produce business and revealing prime opportunities in the Arab markets. After receiving a record number of participants last year, we expect the 9th edition to sustain the momentum and draw in more than 7,000 visitors from over 80 countries around the world.”

WOP DUBAI 2017 will also introduce the new Fruitnet Forum Middle East organized by leading industry publication Eurofruit, which will be held a day prior to WOP Dubai’s formal opening. The session will gather some of the region's leading players to discuss topics affecting fresh fruit trade in the Middle East. The event will also feature the participation of 35 countries--Argentina, Australia, Azerbaijan, Belgium, Bulgaria, China, Cyprus, Egypt, France, Germany, Ghana, Greece, India, Iran, Ireland, Italy, Kenya, Korea, Lebanon, Mexico, Moldova, Morocco, The Netherlands, Oman, Pakistan, Philippines, Poland, Russia, Spain, Swaziland, Thailand, Turkey, USA, UK and UAE.
Last year’s edition featured 235 exhibitors, 30 exhibiting countries and 14 Country Pavilions under 9,720 sqm of exhibition space. WOP DUBAI 2017’s show hours will be from 10am to 6pm daily, with no entrance fee for visitors.
Complete event details are available at https://www.wop-dubai.com/

Read more:

Business Meetups reach grand finale

4 June 2024

ASIA FRUIT LOGISTICA China Business Meet Up brought together more than 1,600 high-level industry professionals in Shanghai on 27-28 May. Trade visitors enjoyed two days of illuminating talks and insights, high-quality networking, and a bustling B2B expo focused on China’s dynamic and fast-moving fresh produce market. Held at the Shanghai World Expo Exhibition& Convention Center, the China Business Meet Up marked the grand finale of ASIA FRUIT LOGISTICA’s new roadshow of content-backed networking events in key markets across Asia. »

Egyptian grapes from Fresh Energy

4 June 2024

Fresh Energy offers from the its farm where the highest quality fresh produce are grown, in accordance with the strictest quality standards. This allows to maintain control over every step of the process, from seed to shelf, ensuring the freshest, most flavorful produce for customers. Fresh Energy cultivation spreads across the 10th of Ramadan CITY, Dar El Salam 1 and 2 , AL Alamein and Al Ismailia in a mineral rich soil covering a wide range of production of premium fruits and vegetables. »

New tests confirm better melon plant yields with Arrigoni Lirsa brand agrofilms

3 June 2024

High summer temperatures and attacks by aphids and other pests are the main obstacles that melon growers have to overcome to achieve satisfactory results. New field tests conducted on the land of italian industry leaders OP Lorenzini Naturamica of Mantua and Azienda Agricola Malavasi provided abundant confirmation of the efficacy of use of Arrigoni Lirsa brand agrofilms »