Investing in Macfrut to relaunch fruit and vegetable consumption

13 June 2016

Privatising Cesena Fiera to ensure growth opportunities for Macfrut, an increasingly international sector showcase but also a project to promote fruit and vegetable consumption.

A great opportunity for stakeholders in the fruit and vegetable supply chain: to invest in Cesena Fiera and in Macfrut's opportunities for development. This was the announcement made by Renzo Piraccini, President of Cesena Fiera, as part of the press conference held at Rimini Wellness, during which the current situation of Macfrut 2016 was illustrated.

In fact, for the second year in a row, the renowned fitness trade fair held from 2 to 5 June hosted the Fruit&Veg Fantasy Show, the innovative format created to promote a healthy lifestyle based on the consumption of fruit and vegetables, a preview of what will be offered at the 33rd edition of Macfrut, to be held at Rimini Fiera from 14 to 16 September 2016.

"This is a major opportunity for the entire fruit and vegetable sector, which is given the chance to grow together with Cesena Fiera," Piraccini said during the conference. "There is an increasing awareness among businesses in the sector that Macfrut is not only a trade fair event but also a means of support for the fruit and vegetable supply chain in order to favour innovation and internationalisation. This is proved by the exponential growth of the fruit and vegetable trade fair over the last two years and by the recent success of Mac Fruit Attraction in Cairo. In this context, we are now ready to face a new challenge: to make the assets of Cesena Fiera accessible to stakeholders in this leading sector of our economy."

Macfrut 2016 almost sold out
As of today, three months before the trade fair, more than 90% of the spaces available have been sold. The event dedicated to the fruit and vegetable sector, organised by Cesena Fiera, will be hosted in 7 pavilions (one more than in 2015) on a total area of 40,000 square metres.

Press releases: Macfrut foreign press office c/o fruitecom

Macfrut Academy, a new video lesson

17 September 2024

The Macfrut Academy, the training platform sponsored by Macfrut, is back after the summer break. A new video lesson on new developments in the production of strawberries, with a special focus on how to enhance and maintain their quality, will be released on Thursday 19 September at 5 pm Italian time (UTC+2). The video lesson begins by looking at the latest developments in variety research, and then analyses market demands and the strategies that researchers and growers can put in place to meet them. »

Expand Your Business at Egypt's Trade Fair! Pacprocess MEA

17 September 2024

pacprocess MEA, the International Exhibition for Processing & Packaging in the Middle East and Africa, is a comprehensive and highly-targeted exhibition that addresses the requirements of the food, beverage, confectionery, bakery, pharmaceutical, cosmetics, non-food, and industrial goods sectors in the Middle East and Africa region. The trade fair brings together local and international industry stakeholders from across the entire value chain to showcase cutting-edge technologies and forge lucrative partnerships. »

FPC Delivers Landmark Win: Import Checks Eased, Fees Waived, and Products Reclassified in Major Boost for UK Food & Drink Industry

16 September 2024

Key changes secured by the FPC include: • Postponement of Import Checks & Fees: Import checks and associated fees on medium-risk fruit and vegetables from the EU have been delayed from January 2025 to 1st July 2025. • Reclassification of Products: Several commodity groups, including apples and pears, have been reclassified from medium to low risk, facilitating their free movement from the EU, Switzerland, and Liechtenstein »