ASIAFRUIT Market Insight

18 February 2015

Asiafruit’s China conference heads to Shanghai on 20-22 May to focus on growth opportunities for the fresh produce business at both regional and national levels.

The two-day event turns the spotlight on Shanghai - the world's largest port city and China's commercial capital - looking at how it is gearing up to serve the surging demand from the hinterland of the Yangtze River Delta and beyond.


Beyond Shanghai: reaching into new markets 
Shanghai remains the major consumption centre of the booming Yangtze River Delta region but its growth is being outstripped by tier-two and -three cities in the hinterland. Expert speakers analyse the main consumer and retail trends, and look at how to drill down into China’s most exciting emerging markets.

Logistics: mapping the market’s evolution
Shanghai is emerging as the gateway to the rapidly growing Chinese market, but how is the world’s largest port city gearing up for the growth? What investments are planned in port infrastructure and how is the wholesale market landscape changing? Huge challenges remain to develop an integrated cold chain to service emerging markets. Who is going to rise to that challenge?

Retail future: online versus bricks-and-mortar
Much is made of the online boom in China, but what about the future for the bricks-and-mortar stores? An expert panel looks at the latest advances in online marketing, but also spotlights some of the exciting growth stories in supermarket retailing. What opportunities are emerging to supply retailers directly in China? What must distributors do to meet their requirements?

Grape future on the table
Table grapes are one of the exciting growth categories in China’s fresh fruit market. Imports are sourced from a wide range of supplying countries while exciting investments into China’s domestic production are taking shape. Industry figures from leading exporting countries discuss their expansion plans, ranging from merchandising in key cities in China’s interior to the introduction of seedless varieties.

New sourcing opportunities
Chinese importers and buyers are on the lookout for new products and supply sources to meet the growing demands of consumers. Case studies look at a selection of the newer fruit varieties on offer to Chinese buyers. They also examine potential new sourcing opportunities among exporting countries seeking access to the Chinese market.

Raising the bar: imports versus domestic 
What is the competitive effect of fresh produce imports on China’s own fruit and vegetable industries? How are domestic producers looking to tap into rapidly growing market for high-quality produce among their own consumers?

Asiafruit Market Insight online registrations are now open. Book early and take advantage of the Super Early bird rate (save 40% on the standard delegate fee). Bigger savings are available for groups of three or more delegates from the same company. As in previous years, China-based companies can register at an exclusive local delegate rate. Online registration is available here

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