TOP SEEDS INTERNATIONAL: AT FRUIT LOGISTICA WITH A NEW BRAND FOR GENERATION Y
6 February 2020
A brand for fresh produce, based on the Japanese concept of a healthy, balanced lifestyle and aimed at Generation Y.
Indeed, millennials - namely, those born between the early Eighties and the end of the Nineties, with their strong focus on quality of life, health and wellbeing - are the main target consumer group of Ikygai, the new brand presented by Top Seeds International at Fruit Logistica, the leading international trade fair for the fruit and vegetable sector, held in Berlin from 5th to 7th February.