Shelf life extension big challenge in growing berry consumption

18 April 2014

During last week’s Global Berry Congress 350 berry players from around the world came together. The consumption of berries is growing and to meet the increasing demand innovations in the field of quality and shelf life are necessary. The Respiration Control System from PerfoTec can play an important role in this development. Therefore PerfoTec gave away a free trial during the congress.

It is a challenge for the berry sector to meet the increasing consumer demand. Berries are very fragile and therefore vulnerable to loss. This limits the distribution, but also in-store sales as retailers limit the stock levels. In addition, consumers are very critical when it comes to quality, which further increases the risk. In response to these challenges, retailers and growers need to innovate.

Better quality means increased sales and reduced waste
PerfoTec’s Respiration Control System has achieved very good results in extending the quality and shelf life of berries. Together with British retailer M&S it is proven that turnover can be increased by 10% with PerfoTec. And in-store waste reduced by 50%. More and more international retailers and their suppliers are therefore making use of the PerfoTec system.

Free trial
PerfoTec organised a lucky draw exclusively for the Global Berry Congress, with the main prize being a FREE 3 months trial of the PerfoTec system. The winner was Albert Capitan from Euroberry in Sevilla, Spain. Now this berry grower and his customers can experience for themselves what the benefits are of the PerfoTec system.

About PerfoTec’s Respiration Control System
Fruit and vegetables need oxygen to stay fresh, but the amount of oxygen needed varies by type and changes through the seasons. PerfoTec’s Respiration Control System measures the exact level of oxygen needed and adjusts the packaging accordingly with micro-perforations. Several retail pilots, that include Marks & Spencer, show that this way in-store waste can be reduced with 50% while increasing sales.

Extending the freshness with PerfoTec makes it possible for packers and growers to reach new geographical areas. But it can of course also create a competitive advantage in existing markets. Extending the freshness also improves the efficiency of the operation both at the packer and at the retailer. The delivery frequency can be reduced and the packing process optimized.

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