Even more on offer at ASIA FRUIT LOGISTICA

5 June 2018
Visitors to ASIA FRUIT LOGISTICA can look forward to taking in an even wider range of exhibitors and an information-packed event programme. Leading companies across the global fresh fruit and vegetable business are gearing up to make a splash at ASIA FRUIT LOGISTICA, which returns to Hong Kong’s AsiaWorld-Expo Center on 5-7 September 2018.

ASIA FRUIT LOGISTICA confirmed its position as Asia’s premier continental trade show for the fresh fruit and vegetable business in 2017, attracting more than 13,000 high-quality visitors from 76 different countries. Well over three quarters of those visitors came from Asia, representing 20 different markets across the Asia-Pacific region.
More than 800 companies from 43 different countries exhibited at ASIA FRUIT LOGISTICA 2017, an increase of over 150 exhibitors compared with the 2016 edition. Many new companies and countries are joining the show in 2018.
New exhibitors 
Singapore’s Changi International Airport, one of the world’s busiest airports and a key hub for perishable air cargo in South East Asia, becomes the first airport to exhibit at ASIA FRUIT LOGISTICA. China’s two leading online food retail platforms – e-commerce giant JD.com and Alibaba-invested fresh food e-tailer Yiguo – are also exhibiting for the first time.
Oman and Azerbaijan are making their debut appearance as exhibiting nations. Leading UK trade publication The Fresh Produce Journal is also hosting the first-ever dedicated British and Irish pavilion at ASIA FRUIT LOGISTICA, where companies from the two nations will exhibit together and show the global trade the wide range of quality produce and service expertise they can offer.
“As the UK prepares to depart the European Union, its fruit, vegetable and potato producers are increasingly looking for new trading opportunities across the world, and Asia in particular,” said editor of The Fresh Produce Journal (FPJ) Michael Barker. “As the number-one trade show in the continent, ASIA FRUIT LOGISTICA is the perfect platform to boost trade between the two sides, and we at FPJ are looking forward to helping facilitate discussion, ideas and trade for the mutual benefit of customers and consumers in both Asia and the UK and Ireland.”
Bigger presence 
Many existing exhibitors are also ramping up their presence at ASIA FRUIT LOGISTICA. The Korea pavilion will double in size compared with last year as the country’s growers and exporters seek to capitalise on the growing appetite for Korean fruits and vegetables across the region. Regional produce powerhouse Dole Asia and Chinese fresh fruit importer Berda Fruit are both doubling the size of their stands.
“We have experienced very good growth over the past year or two, hence the need for a bigger stand,” said Pieter Marais, Berda Fruit’s global procurement manager. “In the past, we mainly had our overseas clients visiting our stand and having meetings there, but now our online sales team are also seeing all their local Chinese clients at ASIA FRUIT LOGISTICA. Our online sales team deals with clients not covered by the wholesale channels, such as smoothie chains, fruit shop chains and online shops, and this is the ideal place for them to meet all their clients.”
Information and insights 
Visitors to ASIA FRUIT LOGISTICA will also find a wealth of information and insights through a busy programme of events at the trade show.
It all gets under way with ASIAFRUIT CONGRESS, Asia’s premier fresh produce conference event on 4 September. Taking place the day before ASIA FRUIT LOGISTICA at the same venue, ASIAFRUIT CONGRESS is the perfect primer to the trade show, providing an exclusive overview of market trends and enabling delegates to work out who and what to focus on at the three-day exhibition. Delegates to ASIAFRUIT CONGRESS receive a three-day pass to ASIA FRUIT LOGISTICA.

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