KISSABEL® APPLES HARVESTED IN SOUTHERN HEMISPHERE

27 June 2018

The production in the southern hemisphere is currently in the test stage: the aim is to harvest the first commercial quantities within the next three years. Expectations are high, since with their innovative look and excellent taste, the red flesh varieties developed by IFORED have everything it takes to win over buyers and consumers.
“We learned about red flesh apples in 2011 when we were invited to join the IFORED Project in order to create a unique kind of fruit, clearly distinctive from all the other genetic developments – says Riccardo Gatti, Production Planning Head of Unifrutti – Our first challenge was to find the right growing area to get a bright red internal color”.
“Today, after several seasons of evaluations, we have selected the Southern area of our apple growing region. During this winter we will move from testing orchards to semi commercial orchards: we’ll have the chance to run the first commercial trials and storage tests from summer 2020. With the yearly release of new selections, we expect further improvement on fruit quality and storage performances in order to offer to consumers all over the world an outstanding family of Kissabel® apples”.
In Australia, the production is located in Taggerty (Southern Victoria) and Legana (Northern Tasmania). “Growing conditions in Southern Australia over the summer were very warm and dry – reports Rowan Little, General Manager of Montague Fresh - The result across the whole apple category was fruit with lots of natural sugars. This was also the case with the Kissabel® fruit which showed brix levels up to 17. In Southern Victoria the best performing varieties exhibited great red flesh colour and a sweet / acid flavor with lots of berry tones. In Northern Tasmania we had apples with firm sweet flesh with a balanced flavor”.
“The results in Southern Victoria were promising enough to suggest grounds for commercial production of one variety and we will look to bulk up wood for this purpose. Initially fruit produced will be targeted to the domestic Australian market, however the Asian markets immediately to our North will also be a focus. We are excited about the potential of the Kissabel range on the market. Australian consumer interest in new fruit brands is strong and the Kissabel range represents a big divergence from the other apple varieties available”.

“Even suffering from the worst drought in over hundred years in Western Cape, several IFORED selections managed to produce good fruit with nice red flesh coloration. We are excited to match the genetic variation in the program to the correct micro climate to produce the best fruit quality”, commented Tanith Freeman, Product Development Manager of Dutoit Group.
Besides the Southern Hemisphere countries, North America is also taking steps to market red flesh apples. The Next Big Thing, IFORED partner in USA and Canada has found favor with a red-skinned and red-flesh Kissabel® variety and plans to move forward with commercializing the apple and eventually introducing it to the North American marketplace. The co-op states that "the fruit that has been produced at our test orchards have exceeded expectations on flavor, texture, and internal red color. The apples' large size, good fracture, clean qualities, and excellent flavor profile will be easily accepted in the North American marketplace".
IFORED Consortium reunites the leading fruit marketers from five continents, joining forces to perfect and bring to the market the Kissabel range of coloured-flesh varieties. The partners are: Alliance Mesfruits Gerfruit, Blue Whale (France); Green Yard, Worldwide Fruit (UK); Fenaco (Switzerland); VOG, VI.P, Melinda, La Trentina, Rivoira (Italy); Nufri (Spain); Elbe-Obst, VEOS, Landgard, OGM, MaBo, WOG, VOG, ELO, MAL (Germany); Mono Azul (Argentina); Unifrutti (Chile); Dutoit (South Africa); Yummy Fruit Company (NZ), Montague (Australia); Next Big Thing (USA-Canada).

Read more:

The award ceremony will take place on 25 October at the Fruit Attraction 2018 international trade fair

24 September 2018
Fruit Attraction 2018 announces the ACCELERA Awards for Innovation and Entrepreneurship, which have become a key event in support of the sector's commitmentto entrepreneurship. As part of Fruit Attraction's CSR dimension, the awards will go to the exhibiting companies that present the best product or service project for the fruit and vegetable industry based on criteria relating to innovation, sustainability, applied technology and knowledge. In order to be eligible to apply, the company must be an exhibitor or co-exhibitor at Fruit Attraction 2018, and the innovative product must have been on the market since 1 September 2017. »

Biobest receives the prestigious Export Lion 2018 award

21 September 2018
Biobest Group was voted as winner of the Export Lion 2018. Flemish Minister-President Geert Bourgeois awarded the prestigious prize to Jean-Marc Vandoorne, Biobest Group CEO, at the closing event in Antwerp. Flanders Investment & Trade (FIT), the Flemish Agency for International Business, has been awarding this distinction for 17 years to two Flemish companies achieving exceptional export performance. Biobest received the award in the category of companies with more than 50 employees. The award stresses the enormous importance of export for the Flemish economy and puts the winner in the spotlight both nationally and internationally. »

Interpoma Technology Award 2018, still a few days left to submit your innovation

20 September 2018
The deadline for submitting nominations for the first Interpoma Technology Award has been postponed to September 30, 2018. The Award is organized on occasion of Interpoma (November 15-17, 2018) by Fiera Bolzano in collaboration with the Faculty of Science and Technology at the Free University of Bolzano and SOI (Società di Ortoflorofrutticoltura Italiana). Nominations for the Award are free of charge and are restricted to companies exhibiting at the event whose products include technology and machinery innovations in the Field and Post Harvest categories. »
PARTNERS