Piedmont to be the Partner Region of Macfrut 2019

3 October 2018

Renowned for its red apples, Piedmont - a region in Northern Italy - will be the Partner Region of the next edition of Macfrut, to be held in Rimini from 8 to 10 May 2019. For several years now, the Piedmont Region has been participating in Macfrut, the international trade fair for the fruit and vegetable sector. During the 2018 edition, a strategic agreement was signed between the trade fair, Assortofrutta and AOP Piemonte - respectively, the association and consortium comprising the sector’s main producer organisations in Piedmont - and the members of the Cuneo Red Apple PGI control system. The agreement mainly involved joint initiatives to promote abroad the two top products of Piedmont: the red apple and the kiwi.

Macfrut, organised by Cesena Fiera, is an international fruit and vegetable trade fair. It is also the only international trade fair for the fruit and vegetable supply chain, with 11 exhibition sectors representing all the segments of the industry: seeds, breeding and plant nurseries, field technology, technical equipment, production, trading and retail, organic farming, post-harvest machinery and technology, packaging and packing materials, fresh-cut produce, logistics, and services. The 2018 edition attracted 43,000 visitors, 25% of whom were from abroad.

The novelties at Macfrut 2019
In addition to Piedmont being the Partner Region, Sub-Saharan Africa will be the international Partner of the 36th edition of Macfrut. The focus session on Africa will be divided into four macro themes: efficient water management, the new frontiers of horticulture, technologies for agricultural companies, and small industrial processing plants.
There will be two dynamic areas: Acqua Campus, showcasing all the innovations in irrigation in a demonstration field; and Macfrut Field Solution, a 700-square metre test field to see cutting-edge technologies for the fruit and vegetable sector in operation.
The conference programme will include an international event dedicated to table grapes and the second edition of the Tropical Fruit Congress, the European summit on tropical fruits. This year, the Congress will be divided into three sessions: tropical fruit market trends in Europe and emerging produce (Limes, Papayas and Passion Fruits); The Pineapple Day, focusing on pineapples; Temperature Management and ripening protocols.

For further information, please visit: www.macfrut.com

International Press Office Macfrut

Read more:

It will take place on 24 October at Fruit Attraction

16 October 2018
The tenth edition of Fruit Attraction , which will be held from Tuesday 23 to Thursday 25 October in Madrid, will host the 5th International Congress of seedless table grapes, GRAPE ATTRACTION, where professionals from the sector in Spain, Europe, Chile and South Africa, will present their vision on the current situation of this type of grape and its prospects for the future. The 5th edition of Grape Attraction, which will take place on Wednesday, 24 October at IFEMA’s Fruit Forum 10 , will consist of three presentations and a round table at which aspects related to the production of Apyrena grapes will be analysed. »

INTERPOMA 2018, International trade show for production, storage and marketing of apples, Bolzano, 15 – 17 November 2018

14 October 2018
With its motto “Bolzano loves apples”, Interpoma, the only international trade show dedicated to the apple, from November 15 to 17 will be welcoming guests from all over the world with a program of events and themed initiatives outside the trade show and across the whole city. Bolzano, as the international capital of the apple, will itself be turned into a true "big apple” during this period. »

FLOWER&GARDEN ATTRACTION From 23 to 25 October in Hall 1 of the IFEMA Exhibition Centre

13 October 2018
Flower&Garden Attraction, set to be held as part of Fruit Attraction from 23 to 25 October, has confirmed the participation of exhibiting companies from the Autonomous Communities of Andalusia, the Canary Islands, Galicia, Valencia, Murcia, Madrid, Castilla La Mancha and Catalonia, as well as exhibitors from several European countries, including the Netherlands and Denmark. The main garden product manufacturers will also be there. »