Piedmont to be the Partner Region of Macfrut 2019

3 October 2018

Renowned for its red apples, Piedmont - a region in Northern Italy - will be the Partner Region of the next edition of Macfrut, to be held in Rimini from 8 to 10 May 2019. For several years now, the Piedmont Region has been participating in Macfrut, the international trade fair for the fruit and vegetable sector. During the 2018 edition, a strategic agreement was signed between the trade fair, Assortofrutta and AOP Piemonte - respectively, the association and consortium comprising the sector’s main producer organisations in Piedmont - and the members of the Cuneo Red Apple PGI control system. The agreement mainly involved joint initiatives to promote abroad the two top products of Piedmont: the red apple and the kiwi.

Macfrut, organised by Cesena Fiera, is an international fruit and vegetable trade fair. It is also the only international trade fair for the fruit and vegetable supply chain, with 11 exhibition sectors representing all the segments of the industry: seeds, breeding and plant nurseries, field technology, technical equipment, production, trading and retail, organic farming, post-harvest machinery and technology, packaging and packing materials, fresh-cut produce, logistics, and services. The 2018 edition attracted 43,000 visitors, 25% of whom were from abroad.

The novelties at Macfrut 2019
In addition to Piedmont being the Partner Region, Sub-Saharan Africa will be the international Partner of the 36th edition of Macfrut. The focus session on Africa will be divided into four macro themes: efficient water management, the new frontiers of horticulture, technologies for agricultural companies, and small industrial processing plants.
There will be two dynamic areas: Acqua Campus, showcasing all the innovations in irrigation in a demonstration field; and Macfrut Field Solution, a 700-square metre test field to see cutting-edge technologies for the fruit and vegetable sector in operation.
The conference programme will include an international event dedicated to table grapes and the second edition of the Tropical Fruit Congress, the European summit on tropical fruits. This year, the Congress will be divided into three sessions: tropical fruit market trends in Europe and emerging produce (Limes, Papayas and Passion Fruits); The Pineapple Day, focusing on pineapples; Temperature Management and ripening protocols.

For further information, please visit: www.macfrut.com

International Press Office Macfrut

Read more:

Table Grape Meeting, the speakers and the programme of the event dedicated to table grapes

26 April 2019
The future of table grapes lies in innovation. This will be the theme of the event dedicated to one of the key products of the Italian fresh produce industry, scheduled on Friday, 10 May from 10:30 a.m. to 12:30 p.m. during Macfrut, to be held in Rimini from 8 to 10 May 2019. The first edition of the Table Grape Meeting will be divided into two sessions. The first session, lasting about an hour, will see five Italian speakers taking turns to give speeches focusing on current trends in varietal innovation and exports. »

Orchards of Russia in facts and figures – registration closes in a week

23 April 2019
The 2nd Annual Investment Forum & Exhibition “Orchards of Russia 2019” (22-23 May 2019, Moscow) is a high-end international platform for attracting investment to Russian commercial horticulture, discussing industry development strategy, sharing best practices among key market players, and securing new win-win contracts. Orchards of Russia 2019 in facts and figures: • Plenary meeting and discussion: national support policy, legislative framework, project financial conditions, featuring senior executives of federal and regional government, »

Macfrut 2019, Italy looks abroad

10 April 2019
More than 1,500 buyers invited from all over the world and an online platform to facilitate meeting opportunities between demand and supply: in Rimini, fresh produce industry becomes international. A month before the 36th edition of Macfrut, the international trade fair for the fruit and vegetable industry scheduled in Rimini from 8 to 10 May, figures are growing: 8 pavilions, over 1,100 exhibitors, 25% of which from abroad, 1,500 buyers invited from all over the world, and about sixty events including summits, business meetings and conventions, proving that this fair is also rich in content. »
PARTNERS