New look ASIAFRUIT BUSINESS FORUM

Information opportunities continue at ASIA FRUIT LOGISTICA where visitors can take part in a range of Hall Forums. 

Whether the topic is grading solutions, varietal development or marketing campaigns, ASIAFRUIT BUSINESS FORUM will again provide an array of practical ideas and solutions to help companies grow their fresh produce business.

Held daily on the trade show floor at ASIA FRUIT LOGISTICA, ASIAFRUIT BUSINESS FORUM returns with a fresh format this year, which sees workshops begin on the hour each day from 11:00.

Day one of ASIAFRUIT BUSINESS FORUM (Wednesday, 4 September) will shine a spotlight on ‘people and production’. Syngenta’s Mallikarjun Mangrule will get proceedings underway with a look at how technology is powering varietal development. A presentation on Global Women Fresh, the new networking platform for women in the international fresh produce industry, is also set to draw plenty of attention on the opening day, as is a session looking at the emergence of Peru as a supplier to Asia. Speakers include Mario Ocharan, export promotion director at PromPeru, Carlos Zamorano, general manager of Peruvian grape growers’ association Provid, and Sergio del Castillo, managing director of Peruvian citrus body Procitrus.

‘Packaging and grading’ is the theme on day two (Thursday, 5 September). Stepac’s Amnon Sandman and Sinclair’s Wil Murray will examine the trend towards sustainable packaging and labelling solutions for fresh produce, while Claudio Torrisi, export manager of Decco Worldwide, outlines innovations for long haul exports. Meanwhile, Tomra Compac CEO Ken Moynihan will look at how advances in grading technology are helping packers maximise the value of every piece of fruit.

The third and final day of ASIAFRUIT BUSINESS FORUM (Friday, 6 September) focuses on ‘marketing and trade’. The day kicks off with a look at how European suppliers are turning to Asia in a bid to unlock new trade opportunities. Tarun Arora, director of India’s IG International, examines how the reach of mainstream media is being harnessed to promote fresh produce, while the final session looks at the lengths some companies are willing to go to in order to create a point of difference for their offering.

In addition to ASIAFRUIT BUSINESS FORUM at Hall Forum 1, visitors can also take part in Hall Forum 2, which features SMART HORTICULTURE ASIA, a forum on disruptive technology and digitisation of the supply chain, and COOL LOGISTICS ASIA, which provides a programme of workshops on cold chain management.

View the full programmes for the Hall Forums, including confirmed speakers, here: https://www.asiafruitlogistica.com/en/Visitors/Events/

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