CHINA FRUIT LOGISTICA, 29-31 May 2019, Shanghai, China’s Leading Trade Show for the Fresh Produce Business

7 January 2019

China’s leading trade fair for the fresh fruit and vegetable business is investing millions of RMB in a brand-new assisted buyer programme and an aggressive new pricing strategy for exhibitors with the aim to deliver an even better fresh produce business event in China every year.
CHINA FRUIT LOGISTICA is allocating a multi-million RMB budget to fund an ambitious nationwide programme that brings more than 300 key fresh fruit and vegetables buyers from every province in China to the annual trade fair, the second edition of which takes place in Shanghai in May 2019.

“Buyers are crucial for the future growth of the fresh produce business in China,” explains Will Wollbold, general manager of Global Produce Events (Shanghai), the trade fair organizer. “Our programme is targeted at more than 300 key fresh produce buyers from more than 30 provinces throughout the People’s Republic. We will bring them to CHINA FRUIT LOGISTICA in Shanghai next May, so they can have direct contact with the country’s biggest growers and distributors, and with the best brands in fresh fruits and vegetables from China and the rest of the world.”

At the same time, CHINA FRUIT LOGISTICA is investing in an aggressive new pricing strategy to attract even more exhibitors from across China as well as from supplying countries in the rest of the world.

“We’re introducing a new lower price point at CHINA FRUIT LOGISTICA,” says Will Wollbold. “We are reducing our rental price by almost half to make it more affordable for the China market, which means that the best growers, distributors, brands, and new technologies from China and the rest of the world can come and exhibit at our trade fair.”

“At CHINA FRUIT LOGISTICA, like at our sister shows FRUIT LOGISTICA in Berlin and at ASIA FRUIT LOGISTICA in Hong Kong, we bring together the very best in the global fresh fruit and vegetable business. We offer the best insights, innovations, and business networking. We help companies to do the best business.”

Will Wollbold says Global Produce Events (Shanghai) wants to build an annual trade fair that helps grow the fresh fruit and vegetable business in China.

“CHINA FRUIT LOGISTICA brings together fresh produce businesses from across China, and links China with the rest of the world,” he explains. “China’s fresh produce business leaders have worked with FRUIT LOGISTICA and ASIA FRUIT LOGISTICA for more than 25 years and they know that CHINA FRUIT LOGISTICA is the best and the quickest route to commercial success in the fresh produce business in China.”

Read more:

TOMRA Food has opened a new customer service center in Bengaluru

26 June 2019
The state-of-the-art facility of approximately 4000 square ft enables TOMRA Food to showcase its expertise and innovative approach to sorting produce such as cereals, pulses, nuts, raisins, dehydrated vegetables, coffee and many more, to new and existing customers. “Our new customer service center is easily accessible. This helps us achieve our objective of being closer to customers" - says Abhishek Bhargava »

The premium brand for fruits and vegetables encourages children to eat fresh fruit

24 June 2019
"Little Simba is a beloved figure who will surely sweeten the taste of fruit for big and small lions," says Nuria Pizán, Brand & Creative Director at SanLucar. "Especially children need enough healthy energy for their growth, therefore fruit is an important pillar in their diet.” This is why SanLucar has been committed to healthy nutrition for children for many years – which creates the basis for lifelong health. »

"SHIELD SOLUTIONS" against hail

20 June 2019
Hail is one of the most adverse weather conditions for fruit growers, due to its often-devastating effects. It can destroy entire crops and put the plants in the condition of not producing even in the years following the event. In recent seasons, thunderstorms with hail have become a constant of all summers. Arrigoni, a leading international player in the technical textile sector for agriculture, now offers solutions that are not only effective, but environmentally sustainable »
PARTNERS