At IFEMA, from 22 to 24 October, Applications are now being accepted to participate in Fruit Attraction 2019

7 March 2019
ruit Attraction 2019 has already opened the applications process to participate in its 11th edition , which will be held from 22 to 24 October. The event will bring together 1,800 companies and 90,000 professionals, making Fruit Attraction the most effective international hub at a watershed moment for the supply and professional demand of fresh produce.

The page offers all the information pertinent to participating as an exhibitor and taking advantage of all the benefits that this great omnichannel platform makes available to professionals. 27 March is the First priority deadline  for submitting the online Participation Application form.
Organised by IFEMA and FEPEX halls 3, 4, 5, 6, 7, 8, 9 and 10 of Feria de Madrid will host this event with the slogan  Where Fresh Produce & Innovation meet. Once again they will offer international markets the most comprehensive and effective marketing tool out there for the fruit and vegetable sector. Southern Europe is establishing itself as the new and expanding fruit and vegetable hub with increasing global importance, and it is the gateway to Europe for Latin America, which strategically positions Fruit Attraction as the major international platform and hub for fresh produce operators.

Marketing, innovation, diversity and knowledge will be this edition’s central themes. The event has become established as a fundamental internationalisation tool for the industry, a meeting place for all the professionals making up the entire supply chain, and a framework for innovation in the fruit and vegetable market.
Once again, the Fresh Produce segment will have the lion’s share of the representation, with 70% of the offering at Fruit Attraction, while the Ancillary Industry also boasts a considerable footprint, with 30%. Hall 6 will also be welcoming companies from the flower and plant sector with  Flower&Garden Attraction .

As part of its plan to  bolster the fruit and vegetable trade between European Union countries and non-EU markets, Fruit Attraction 2019 will feature India and Singapore as Guest Importing Countries. In addition to handling the invitation of both countries’ authorities to the event, a significant part of the budget will be allocated to attract  these markets’ main players to Madrid,  with more than 100 commercial operators , procurement managers, operators, importers and retailers from India and Singapore . These countries will also be the protagonists of the World Fresh Forum , the business networking space co-organised with ICEX that will explore the commercial relations between these countries and enable the presentation of business opportunities. Alongside this initiative, Fruit Attraction will once again make a significant investment in the International Guest Programme , which will attract 1,000 retail procurement heads, importers and wholesalers from around the world to Madrid .
This edition will once again feature a full programme of technical conferences and activities , making the Fair the centre of knowledge for the industry, with sessions characterised by a wide variety of content and the relevance and expertise of participants and speakers.

Fruit Attraction will also promote areas such as Organic Hub, dedicated to companies selling organic fruit and vegetable products, the Smart Agro space , focused on the application of new technologies and connectivity to increase the productivity of fruit and vegetable farms, and the Nuts Hub area , dedicated to nuts. The Innovation Hub and Foro Innova will once again be centred on innovation and and new business developments in the industry. In this area, the fair will host the Accelera Awards for Innovation and Entrepreneurship , which have become a  vital event for supporting entrepreneurship in the sector.

Following last year’s superb reception, Flower&Garden Attraction will be located in hall 6, for the professional flower and live plants sector. Plus, this year it will also be hosting the new ecorganic market space.

And of course, the industry’s main fair will have a space for the Fruit Fusion section , which is representing again the gastronomic space within Fruit Attraction with appealing demonstrations and showcookings.

Fruit Attraction 2019, organised by IFEMA and FEPEX, will be held in Madrid from Tuesday the 22nd to Thursday the 24th of October, from 9:30 a.m. to 7:00 p.m.

More information and participation application available  at

Read more:

Country's flagship investment projects in the field of gardening, viticulture, and wine-making

17 May 2019
The 2nd Annual Investment Forum & Exhibition “Orchards of Russia 2019” (22-23 May 2019, Moscow) is a high-end international platform for attracting investment to Russian commercial horticulture, discussing industry development strategy, sharing best practices among key market players, and securing new win-win contracts. »

The hopes for market recovery present at the start of the year were therefore confirmed only in part, with large differences between varieties, as VOG Consortium CEO Gerhard Dichgans explains

11 May 2019
VOG Consortium CEO Gerhard Dichgans explains how the situation is evolving, in Italy and internationally. “As the export season begins in the Southern Hemisphere, the European apple market is still under pressure, with high stock levels putting the dampers on hopes of a forthcoming recovery in prices.” »

ILIP takes the future of packing to MACFRUT with a workshop on packaging on 9th May

6 May 2019
A seminar to launch Smart Ripe, the unprecedented solution to interact with consumers at the point of sale. A host of innovative offerings, including Soft Fruit Protector, the softened solution for more delicate produce. From 8th until 10th May, ILIP is taking the future of fresh produce packaging to Macfrut: packaging designed to allow interaction with consumers, that protects delicate produce from knocks or that slows down the ripening process of fruit and vegetables, prolonging their shelf life. »