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Shock-frozen food is still very popular with the consumers – convenience and plant-based products gain in significance6 March 2021 is Frozen Food Day. Frozen food was born 91 years ago in ten food stores of the small city Springfield in the US State of Massachusetts. It was possible to purchase frozen food such as vegetables, fruit and fish here for the first time. The trick implemented here was so-called shock-freezing, which is still the gentlest method of conservation today, because it completely does without preservatives. In 1984, the American President, Ronald Reagan, launched the "Frozen Food Day" to pay tribute to the services of the frozen food industry in the USA. In the meantime, this culinary day of honour pays tribute to frozen food worldwide, also in Germany.

Anuga played a key role in the theme frozen food from the very start, because in 1955 this was where frozen products were presented to a wide audience outside of the USA for the first time. And at this year's Anuga, which is being staged from 9 to 13 October 2021, the frozen food industry will once again be presenting the industry's most important new products at Anuga Frozen Food. The frozen food segment is one of the key innovation drivers both for the retail trade and the out-of-home market.

Numerous international suppliers will be presenting the complete international spectrum of products, fields of application and services at the coming Anuga. The demand is unabatedly high. To-date the following exhibitors have already confirmed their participation at the trade fair: 11er Nahrungsmittel, Agrarfrost, Alfa Athanasios, Arabatzis Michail, Ardo, Aviko, Crop’s, Erlenbacher, G7, Greenyard Frozen, Neuhauser, Pfalzgraf, Roncadin, Surgital, Viciunai and the Virto Group. The most important group participations include Belgium, France, Greece, Italy, the Netherlands, Serbia, Spain, Thailand, Turkey and Russia.

The offer ranges from fish and meat, to frozen bread and bakery products, through to fruit and vegetables as well as ready-made meals in different portions and sizes. Anuga Frozen Food is one of Anuga's largest trade fairs and unites the frozen food industry with the trade and the out-of-home market, because the frozen food segment is one of the most important trendsetters here. The frozen food industry is placing its bets on the transition towards resource-saving and sustainable food and in this connection is relying on the leading theme of this year's Anuga: "Transform" . The manufacturers are not as successful at continually developing new products and improved and simpler solutions that are more convenient for the consumers in hardly any other segment. Due to the pandemic, several suppliers are currently having to adapt their offers in line with the new demands of the consumers and other forms of meals. For example, due to the higher usage of home offices, convenience products are gaining increased significance. However, here the consumers are increasingly paying more attention to the ingredients, because they want to eat healthy and sustainable products. Furthermore, plant-based frozen products are an important trend. But classics such as frozen pizzas are still as reliable and popular as before.

Anuga Frozen Food 2021 is once again being supported by the German Frozen Food Institute, dti, which has been the exclusive partner of the trade fair since 2013. dti will provide important information, data and facts on the frozen food market at the trade fair and via its digital counterpart, Anuga @home. As every year, the highlight will be the TIEFKÜHL-STAR-NIGHT, which will take place in the Kristallsaal at the fair grounds of Koelnmesse on 11 October 2021.

The German frozen food marketToday, one can't imagine daily food provision without frozen food: Almost every household (97.5 percent*) buys and appreciates frozen products. With over 17,000 frozen items on the retail market, there is a wide spectrum of products. The annual per capita consumption in Germany is in the meantime around 47 kilogrammes. This is a quantum leap compared to 1960 when the average per capita consumption was 800 grammes (Source German Frozen Food Institute e.V.).

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