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World Fresh Forum
The business and institutional networking space to take advantage of opportunities in Brazil, Canada and the United States.
Organised by ICEX España Exportación e Inversiones, IFEMA MADRID and FEPEX, the Forum will host a total of three sessions on 18, 19 and 20 September, through the Zoom platform.
The World Fresh Forum will once again be held within the framework of Fruit Attraction, where the business opportunities and commercial challenges that exist in the countries highlighted in this edition, Brazil, Canada and the United States, will be presented. Organised by ICEX España Exportación e Inversiones, IFEMA MADRID and FEPEX, the Forum will be held in three sessions between 18 and 20 September, through the Zoom platform.
The first day of the World Fresh Forum on Monday 18 September will be devoted to Brazil. In this session, the regulatory conditions for access to the Brazilian market will be presented and the opportunities for the fruit and vegetable industry in this country will be discussed.
On 19 September, the conference will focus on the United States, with content revolving around the requirements for exporting to this country, as well as looking in depth at the federal regulatory framework for importing fruit and vegetables into the USA, and Spanish fruit and vegetable exports from Spain to the North American market.
Finally, Canada will be the focus of the session on 20 September, in which different professionals will analyse the opportunities for the industry in this country.
Professionals interested in following the conference can access below:
Join the United States Seminar
WORLD FRESH FORUM PROGRAMME
MONDAY 18 SEPTEMBER
Brazil: opportunities and keys to tackling the market
4:00 p.m. Opening statements:
José María Zalbidea, General Secretary of FEPEX
María José Sánchez, Director of Fruit Attraction
Lidia Escribano García, Head of Food and Beverage Department at ICEX
4:05 p.m. Regulatory conditions for access to the Brazilian market: MAPA and MINCOTUR
Paula de la Cruz, Deputy General Management of Inspection, Certification and Technical Assistance at MINCOTUR
Miriam López, Head of the Export Service at the Deputy General for Sanitary Agreements and Border Control.
Managing Direction for Agricultural Production Health. Ministry of Agriculture, Fisheries and Food
4:30 p.m. Opportunities for the fruit and vegetable industry in the Brazilian market:
Alberto Reguera, Market Analyst at the Economic and Commercial Office of Spain in Sao Paulo
Nelson Hirano, Director of Caxiense Fresh Fruit and Vegetables in Box Comercio e Importação Ltda.
Pablo Mora, Sales Team Coordinator, Anecoop S.Coop.
4:55 p.m. Discussion with participants
Moderated by: Alberto Reguera, Market Analyst at the Economic and Commercial Office of Spain in São Paulo
TUESDAY 19 SEPTEMBER
The United States: opportunities and keys to tackling the market
3:00 p.m. Welcome and opening remarks
José María Zalbidea, General Secretary of FEPEX
María José Sánchez, Managing Director of Fruit Attraction
Lidia Escribano García, Head of Food and Beverage Department at ICEX
José Luis Kaiser, Chief Economic and Commercial Counsellor of the Spanish Economic and Commercial Office in Washington, DC.
3:10 Export requirements
Plant health requirements for export to the USA.
María Arana Macua, Head of the Export Department at the Deputy General for Sanitary Agreements and Border Control
Managing Direction for the Agricultural Production Health Ministry of Agriculture, Fisheries and Food
Export requirements.
Angeles Bosch, Deputy Managing Director of Inspection, Certification and Technical Assistance at MINCOTUR
3:30 p.m. Federal regulatory framework for the importation of F&V into the USA.
María Pilar de Carlos, Commercial Counsellor at the Spanish Economic and Commercial Office in Washington, DC.
3:40 p.m. Fruit and vegetable exports from Spain to the USA.
Jeffrey Shaw, Head of the Agri-Food Department of the Spanish Economic and Trade Office in New York.
3:55 p.m. Question Time (Q & A)
Moderated by: María Pilar de Carlos, Commercial Counsellor at the Spanish Economic and Commercial Office in Washington, DC.
WEDNESDAY 20 SEPTEMBER
Canada: opportunities and keys to tackling the market
4:00 p.m. Opening statements:
José María Zalbidea, General Secretary of FEPEX
María José Sánchez, Director of Fruit Attraction
María Naranjo, Food Industry Managing Director at ICEX
4:05 p.m. Regulatory conditions for access to the Canadian market: MAPA and MINCOTUR
Paula de la Cruz, Deputy General Management of Inspection, Certification and Technical Assistance at MINCOTUR
María Arana Macua, Head of the Export Department at the Deputy General for Sanitary Agreements and Border Control
Managing Direction for the Agricultural Production Health Ministry of Agriculture, Fisheries and Food
4:30 p.m. Opportunities for the fruit and vegetable industry in the Canadian market:
José Luis Echániz Cobas, Chief Economic and Commercial Counsellor at the Economic and Commercial Office of Spain in Toronto.
Mario Masellis, Vice President of Sales & Marketing, Catania Worldwide
4:55 p.m. Discussion with participants
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