Fruit Attraction, leading international trade show for the fruit and vegetable industry, launches Fruit Attraction São Paulo for the first time thanks to a new partnership between IFEMA and FIERA MILANO BRASIL.

From April 16 to 18, 2024, at São Paulo Expo & Convention Centre, in São Paulo, Brazil, the trade show will serve as the international meeting point for the fruit and vegetables sector.

Book a stand and participate as an exhibitor in this unique event in Latin America!

The largest market in all of Latin America 

With more than 212 M people, Brazil is the largest producer in the region with an annual production over 40 M tons.

Fruit and vegetables influence

35% of the revenue generated by the international sales in the LATAM region comes from the fruits and vegetables industry.