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ASIA FRUIT LOGISTICA Announces UNITEC as Official Technology Partner for 2026
- UNITEC appointed as Official Technology Partner of ASIA FRUIT LOGISTICA 2026, reinforcing the event's strategic focus on technology and innovation in the global fresh produce supply chain.
- New in 2026: AgriTech Showcase unveiled, presenting breakthrough technologies shaping tomorrow’s fresh produce industry. Call for speakers now open.
ASIA FRUIT LOGISTICA (AFL), Asia's leading fresh produce trade show, is proud to announce UNITEC, a global technology leader in produce industry, as its exclusive Official Technology Partner for the 2026 edition. The partnership was officially unveiled during FRUIT LOGISTICA 2026 in Berlin, underscoring AFL’s strong international connections and its commitment to driving innovation across the global fresh produce industry.
(From left to right) Nour Abdrabbo, Global Sales Director of UNITEC; Shasa Lo Russo, Head of ASIA FRUIT LOGISTICA International Markets; Angelo Benedetti, President of UNITEC
"We support international leaders not only with advanced technology, but with professionals on the ground who listen daily to the evolving needs of growers and distributors," says Angelo Benedetti, President of UNITEC. "This combination of technical excellence and local proximity generates tangible value across the supply chain." The partnership with ASIA FRUIT LOGISTICA 2026 underscores UNITEC's commitment to driving efficiency, sustainability, and quality in the fresh produce industry across Asia and beyond.
Scheduled for 2–4 September 2026 at AsiaWorld-Expo in Hong Kong, ASIA FRUIT LOGISTICA 2026 is already building strong momentum, with exhibitor registrations currently running 26% above of last year’s pace.
This collaboration highlights the exhibition’s strategic focus on advanced technologies and their growing role in shaping more efficient, sustainable, and quality-driven fresh produce supply chains.
A key highlight of AFL 2026 will be the AgriTech Showcase, a new platform designed to put technology firmly in the spotlight. "The appointment of UNITEC as Official Technology Partner marks a decisive step in strengthening AFL’s emphasis on innovation, automation, and digital solutions for the fresh produce sector. " said David Axiotis, managing director of Global Produce Events, the organiser of ASIA FRUIT LOGISTICA.
Building on this foundation, the AgriTech Showcase will feature a dedicated stage and exhibition area where technology providers and industry leaders can share insights, solutions, and real-world applications shaping the future of the industry. Applications are now open for industry speakers to take part in this new initiative. Industry professionals interested in speaking opportunities can register here: www.asiafruitlogistica.com/agritech-showcase/.
With demand for space high, companies are urged to secure their place at the heart of Asia's fresh produce trade. Exhibitor registration for ASIA FRUIT LOGISTICA 2026 is open at www.asiafruitlogistica.com Learn more about the AgriTech Showcase at AgriTech Showcase - Asia Fruit Logistica
About UNITEC
With over 100 years of history, UNITEC Group remains a global leader with a strong, well-established presence in Asia, where it has operated for years with local offices, teams, and partnerships in Japan, Korea, and Southeast Asia. This presence represents much more than just market coverage: it reflects professional, cultural, and human proximity to clients and producers in the region. UNITEC strives to be both a global network and a local reality, capable of understanding every need, from the simplest to the most complex.
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