The premium brand for fruits and vegetables encourages children to eat fresh fruit

Now there is another roar in the cinema. One of the world's most popular Disney films comes to the big screen in a groundbreaking new interpretation. "The Lion King" brings the colourful animal world and the endless expanse of the Savannah back to life. Coinciding with the launch of the film, the premium brand SanLucar will realize a lion-strong promotion campaign at the POS in July and August. From now on, lion cub Simba will be enthroned on SanLucar’s pineapples, melons, grapes and stone fruits.

"Little Simba is a beloved figure who will surely sweeten the taste of fruit for big and small lions," says Nuria Pizán, Brand & Creative Director at SanLucar. "Especially children need enough healthy energy for their growth, therefore fruit is an important pillar in their diet.” This is why SanLucar has been committed to healthy nutrition for children for many years – which creates the basis for lifelong health.
 
For a healthy diet: Disney Kitchen and SanLucar

Like SanLucar, Disney is committed to a more balanced lifestyle with its popular characters and stories. Thus, Disney has developed with “Disney Kitchen” a new packaging design in Europe, which identifies all products that comply with Disney’s nutritional guidelines and promote the consumption of fruit, vegetables and whole grains.

Nuria Pizán: "All our fruit growers are subject to our strict and extensive certification requirements and testing. We are the only fruit and vegetable brand in Germany and Austria that can meet Disney's requirements for the Disney Kitchen Logo. That makes us quite proud."

In addition to special designed packaging, SanLucar offers its clients numerous promotional materials such as displays, sales folders, recipe folders and top signs. The highlight of the promotion is the raffle of a trip for the whole family to Bari (Italy) visiting a grower of SanLucar. The competition is flanked by the brand's usual strong social media activities.

Read more:

Harald Weis is the new chairman of VOG

28 November 2025

All change at the top of VOG, the Consortium of South Tyrolean Fruit Growers’ Cooperatives: Harald Weis has been appointed chairman of the historic South Tyrolean apple farming cooperative, taking over the reins from Georg Kössler who has decided to stand down from the role after 17 years dedicated to consolidating the role of the Consortium. Formerly vice chairman of VOG, Weis was unanimously elected chairman yesterday during the General Meeting. »

ASEAN SHOP 2026 – The Premier Exhibition Shaping the Future of Smart Retail in Southeast Asia

28 November 2025

ASEAN SHOP is a leading professional roving exhibition dedicated to Southeast Asia’s most dynamic and high-potential markets. Malaysia, known for its fast-growing economy and digitally fluent, purchase-ready consumers, is the ideal host for the 2026 edition. The country’s retail sector is projected to expand from US$89.7 billion in 2024 to US$119.6 billion by 2029, achieving a strong 5.9% CAGR—one of the highest growth rates in the region. »

Biofuel Expo Kenya 2025 – A Global Platform for the Bioenergy and Biofuels Sector

27 November 2025

Biofuel Expo Kenya 2025: New Opportunities for Bioenergy, Ethanol, and Renewable Fuels. On 16–17 December 2025, Tsavo Hall at the Kenyatta International Convention Centre in Nairobi (Kenya) will host the next edition of Biofuel Expo Kenya — an international exhibition dedicated to biofuels, ethanol, biogas, biomass, and the sugar industry. This event serves as a key business and technology platform, bringing together producers, technology suppliers, investors, »