
Macfrut 2026 will shine a spotlight on berries: a larger, revamped Berry Area
3 January 2026
Building on the success of the previous edition, Macfrut will relaunch the Berry Area in 2026, with a larger exhibition space, an extensive programme of scientific events and an even more international scope. The Berry Area is a leading event for the entire berry and strawberry supply chain. The Italian market for this sector is worth more than 621 million euros and is still growing strongly, with a 15% increase »