International Flight Services Association and The Mercurys announce cooperation

Two of our industry’s oldest and most revered institutions have agreed a cooperative alliance. The International Flight Services Association [IFSA], founded in 1966 and the Mercury Awards, founded in 1982 now under the stewardship of SIAL Middle East [SIALME], have signed a Memorandum of Agreement to cooperate on a number of levels.

This historic agreement will be formally announced in September at IFSA’s Annual Conference and a further announcement will be made at the Mercury Awards event in December. This aims to further enhance the opportunity for The Mercurys under SIALME and IFSA to collaborate and introduce initiatives that will support the industry.

“We are eager to partner with the Mercury Awards, as one of IFSA’s primary initiatives has been to further grow our reach to the Middle East region,” said IFSA President, Jane Bernier-Tran. “Looking to the future, we plan to see a series of initiatives resulting from the alliance as we strive to support the airlines and hospitality suppliers who are dedicated to a better passenger experience.”

“2017 will mark 36 years for the Mercurys awards and will celebrate and accolade the best innovators within the travel catering industry. In IFSA, we have found just the right partner as this will help bring increased recognition for the Mercurys,” said Joanne Cook, Managing Director of SIAL Middle East.
The Mercurys and IFSA recognise this alliance as a stepping stone for many collaborations in future for the advancement of inflight services industry.

Read more:

SIAL Food Drink Malaysia Expo

11 June 2025

Food & Drinks Malaysia by SIAL is poised to be the leading food and beverage exhibition in Malaysia and around the region - providing a focused platform for the industry towards market entry to the gateway of Asia’s food Capital - Malaysia. This third edition of the SIAL explores opportunities in the food &beverage sectors, Seafood & Fishery, Halal Foods and Food & Beverage Technology with a special feature in Spice & Condiments as well as Alternative Proteins. »

Master the World of Wines & Spirits - Vinexpo masterclass

9 June 2025

Enhance your expertise with Vinexpo India 2025 Masterclass Series, powered by Vinexpo Academy a global recognized platform for education, innovation and industry insights. Deepen product knowledge through expertly guided tastings. Explore market trends with impartial, high-value insights. Stay ahead of the curve with content shaped by global experts. Led by celebrated sommeliers, master distillers, and category specialists, »

FRUITNET and IFPA join forces to deliver powerful content at ASIA FRUIT LOGISTICA’s PERU MEET UP

7 June 2025

Fruitnet and IFPA to curate insight-filled content programme at premier international event for Latin America’s fresh produce business. ASIA FRUIT LOGISTICA PERU MEET UP, the brand-new international event connecting Latin America’s fresh produce export trade with key buyers from Asia and around the world, launches in Lima on 28-29 October 2025. »