A gateway in Africa for the fruit and vegetable industry

20 April 2017

Cesena Fiera strengthens its international development with the organisation of the second edition of Mac Fruit Attraction MENA (Middle East North Africa) that will be held in Cairo from 22 to 24 April 2017. The trade fair showcases the best features of Macfrut (in Rimini) and Fruit Attraction (in Madrid) to offer traders in the Italian and Spanish fruit and vegetable sector several business opportunities in a 425 million people market with a GDP of 3.1 billion US dollars.

Most of the event visitors come from Saudi Arabia, Jordan and the United Arab Emirates, countries in which the export of Italian and Spanish fruit and vegetables has grown considerably.

The trade fair is organised by IFP, as part of Food Africa, the leading agribusiness exhibition in the continent. A total of 88 international companies in the fruit and vegetable sector will take part in this second edition, coming from Italy, Spain, Greece, France, Nigeria and Egypt.

The exhibition also coincides with the celebration of Africa Food Manufacturing, dedicated to labelling and packaging machinery and solutions, foodstuff treatment and processing equipment, as well as logistics and storage.

The trade fair, among other initiatives, offers participants a series of meetings with 400 international buyers from 50 countries.
One reason for the success of this trade fair is the strength of the Mac Fruit Attraction brand, which in just two editions has become a benchmark exhibition for the fruit and vegetable sector in the Middle East and North Africa.

Blueberries Mexico 2026

19 May 2026

On 27–28 May 2026, the Hard Rock Hotel Guadalajara will host the XLI International Blueberries Seminar Mexico 2026, one of the most important events for the blueberry sector in Mexico. The seminar will be an important meeting point for growers, exporters, nurseries, consultants, technology companies, and representatives of the entire supply chain interested in the development of the Mexican blueberry market. »

Ubuntuverse Institute Launches Field-Defining PlayBook

19 May 2026

The field-defining framework identifies how Corporate Advocacy Mobilisation Pioneers can bridge the $2.25 trillion private investment gap blocking Africa’s green industrialisation. The Ubuntuverse Institute today released The 3 Trillion Corporate Advocacy PlayBook: Africa’s 10× CAMPs Accelerating Just Clean Energy’s Green Industrialisation, a field-defining framework charting how corporate actors can unlock the continent’s $3 trillion clean energy opportunity. »

MEGA SHOW Bangkok 2026: Bangkok will once again become a gateway to Asian sourcing

19 May 2026

From 15 to 17 July 2026, MEGA SHOW Bangkok 2026 will take place at the Queen Sirikit National Convention Center (QSNCC) in Bangkok. The event is an important sourcing platform for companies looking for partners and products from Asia. This year’s edition will bring together more than 1,200 exhibitors, around 1,300 booths, and participants from more than 15 countries and regions, »