A gateway in Africa for the fruit and vegetable industry

20 April 2017
Cesena Fiera strengthens its international development with the organisation of the second edition of Mac Fruit Attraction MENA (Middle East North Africa) that will be held in Cairo from 22 to 24 April 2017. The trade fair showcases the best features of Macfrut (in Rimini) and Fruit Attraction (in Madrid) to offer traders in the Italian and Spanish fruit and vegetable sector several business opportunities in a 425 million people market with a GDP of 3.1 billion US dollars.

Most of the event visitors come from Saudi Arabia, Jordan and the United Arab Emirates, countries in which the export of Italian and Spanish fruit and vegetables has grown considerably.

The trade fair is organised by IFP, as part of Food Africa, the leading agribusiness exhibition in the continent. A total of 88 international companies in the fruit and vegetable sector will take part in this second edition, coming from Italy, Spain, Greece, France, Nigeria and Egypt.

The exhibition also coincides with the celebration of Africa Food Manufacturing, dedicated to labelling and packaging machinery and solutions, foodstuff treatment and processing equipment, as well as logistics and storage.

The trade fair, among other initiatives, offers participants a series of meetings with 400 international buyers from 50 countries.
One reason for the success of this trade fair is the strength of the Mac Fruit Attraction brand, which in just two editions has become a benchmark exhibition for the fruit and vegetable sector in the Middle East and North Africa.

Read more:

Fresh initiatives fuel global growth at ASIA FRUIT LOGISTICA 2025

24 June 2025
ASIA FRUIT LOGISTICA boosts global trade with new features and stronger international participation. ASIA FRUIT LOGISTICA 2025 is gearing up for a dynamic edition at AsiaWorld-Expo in Hong Kong on 3–5 September, and the global fresh produce business is responding in force. With exhibitors from 41 countries and regions, 25 national pavilions. This year’s event introduces two brand-new forums: the Frozen Fruit and Vegetables Forum on Day 1 and the Nuts and Dried Fruit Forum on Day 2. »

F&B trade show SIGEP Asia returns with speciality segments

24 June 2025
Highly anticipated F&B trade show SIGEP Asia returns with speciality segments, immersive programming and Singapore National Coffee Championship. SIGEP Asia, Speciality Food & Drinks Asia and Speciality Coffee & Tea Asia 2025, co-located with the 6th edition of Restaurant Asia, will gather and inspire the best industry players and decision-makers across the entire F&B and foodservice supply chains. Prioritising high-impact programming, the event extends beyond traditional trade booths, »

Frozen. Ready. Global. Step into New Markets at WorldFood Istanbul 2025

22 June 2025
In 2024, the global frozen food market reached $310 billion, and it's projected to grow to $457 billion by 2032. In Türkiye, the frozen food sector continues to gain momentum, driven by increasing export volumes, enhanced cold chain infrastructure, and a more advanced retail landscape. WorldFood Istanbul 2025 provides the perfect platform to connect your brand with national and international buyers seeking new suppliers and innovative frozen food solutions. »
PARTNERS