During the inauguration, Francesco Lollobrigida stressed that Macfrut is much more than a trade fair – it is a platform for building relationships and strengthening cooperation with countries around the world. He also highlighted the strategic importance of the fruit and vegetable sector for Italy and recalled the significant financial support directed to the supply chain, including more than EUR 2 billion in direct funding, which has generated »

The 43rd edition of Macfrut, the international fruit and vegetable trade fair, opened today at the Rimini Expo Centre, in the presence of Francesco Lollobrigida, Italy’s Minister of Agriculture, Food Sovereignty and Forestry. Ministers from four countries—Cameroon, Lebanon, Senegal and Syria—also attended the opening ceremony. “Macfrut is more than a trade fair: it is a platform to build relationships and strengthen ties with »

The bold move is reshaping global fruit ripening; giving operators greater control, better decision-making, and systematic performance improvement as they prepare for an AI-assisted future. Above all, the ability to proactively manage the ripening process is delivering enhanced precision, adaptability, and cost efficiency. Digital transformation represents the latest innovative step in the Dutch company’s development of »