Technology and innovation in the field: Macfrut's latest challenge

Technology and innovation will be the main themes of Macfrut in the Field (Macfrut in Campo), an event featuring field demonstrations of precision horticulture 2.0 machines and equipment.

It will be a major opportunity to see the most advanced mechanical solutions in action - for soil processing, sowing and transplanting - aimed at improving productivity, optimising production costs and reducing environmental impact.

The field tests are a dynamic addition to the programme of Macfrut, the international trade fair for the fruit and vegetable sector, now in its 34th edition to be held at the Rimini Expo Centre from 10 to 12 May.

Nine companies will take part in the field tests held during the three-day trade fair: Cosmeco, Forigo Roter, Ferrari costruzioni meccaniche, Pattaro Garford, Oliver di Signorini, Kult Kress Umweltschonende Landtechnik, Officine Mingozzi and Bassi seminatrici.

The goal of Macfrut in the Field (Macfrut in Campo) is to give an audience of farmers and economic traders the chance to see in action the various mechanical technology solutions currently available on the market in order to test their efficiency and features.

During the three-day event, in an area covering more than 700 sq. m. inside Hall B 7 at the Rimini Expo Centre, the following activities will alternate from 11am to 1pm: soil preparation for salad growing and transplanting; soil preparation for strawberry growing and related mulching operations; soil preparation for sowing; processing planted salads.

The field tests will be filmed from above by a giant airship drone.

For further information, please visit: www.macfrut.com   

Elena Vincenzi and Alice Camellini
International press office Macfrut

Read more:

Food Syria, AgriTEK Syria and 4P Syria Exhibitions to Drive Agro-Industrial Recovery in Damascus

25 May 2026

At a critical stage in Syria’s recovery, rebuilding the country’s productive sectors—particularly agriculture, food production, and industrial manufacturing—has become an urgent priority. With millions reliant on agriculture for livelihoods and rising demand for food security, processing, and industrial capacity, the need for investment, technology, and international partnerships is accelerating. »

Food Africa and interpack MEA 2026 to Drive Trade and Industrial Growth Across Africa and the Middle East

25 May 2026

Building on the success of previous editions, the co-located platform has welcomed more than 1,200+ exhibitors and 37,000+ trade visitors from over 160 countries, reinforcing its position as a key meeting point for global industry stakeholders. Africa’s food and agribusiness market is projected to reach USD 1 trillion annually by 2030, driven by population growth, urbanization, and rising demand. Egypt, strategically positioned at the »

Biodegradable and Compostable Expo 2026

21 May 2026

From 4 to 6 June 2026, India Expo Centre in Greater Noida, Uttar Pradesh (India) will host Biodegradable and Compostable Expo 2026, described as the world’s only exhibition dedicated exclusively to biodegradable, compostable and sustainable products, as well as machinery, raw materials and related industries. The event is organised by the Green Society of India and Indian Exhibition Services. The exhibition creates a common platform for all stakeholders connected with biodegradable, compostable and »