Rubens® apple international Project is growing up.

Rubens® International Project is now growing up with the official entrance of DELTA AGRAR Group (Serbia, Bosnia Erzegovina, Montenegro, Macedonia) who joined the other Licensees from Austria (Efko and Stift Schotten), Germany (Elbe Obst), Italy (VOG Terlan), Suisse (Iseppi) and UK (Avalon Produce Ltd) working together to enhance Rubens® apple all over the main International market.
 
The farming plan forecast aims to reach in the next few years about 300 Hectares worldwide located in the Northern Hemisphere with a varietal overall global production of about 10.000 tons achieving a favourable balance between supply and demand of Rubens® apples.

Rubens® apple - the apple with an enlonged conical shape, good and regular size. The skin is bright purple red color on the most part of the surface, striped on green yellow background. The flesh is very firm, crunchy and juicy. Rubens® have ripening time 10 - 15 days after Gala. The taste is balanced with a good level of acidity – has been conceived and developed by CIV (Consorzio Italiano Vivaisti) a Consortium actives worldwide in experimental and fruit breeding programs and engaged in selecting of varieties with low impact on the environment.

All the Rubens® Partners, led by innovation and passion, shares values, experience and brand policies during periodically “Rubens® Marketing Meeting” at Bozen Interpoma Exhibition or at Berlin Fruitlogistica Exhibition.
 
Pier Filippo Tagliani, C.I.V. Chairman, declared: “We intend to fully support the development of Rubens® International Project of the highest quality to satisfy every player in the supply chain, from the producer to the end user at international level”.

C.I.V. CONSORZIO ITALIANO VIVAISTI

Read more:

Food Syria, AgriTEK Syria and 4P Syria Exhibitions to Drive Agro-Industrial Recovery in Damascus

25 May 2026

At a critical stage in Syria’s recovery, rebuilding the country’s productive sectors—particularly agriculture, food production, and industrial manufacturing—has become an urgent priority. With millions reliant on agriculture for livelihoods and rising demand for food security, processing, and industrial capacity, the need for investment, technology, and international partnerships is accelerating. »

Food Africa and interpack MEA 2026 to Drive Trade and Industrial Growth Across Africa and the Middle East

25 May 2026

Building on the success of previous editions, the co-located platform has welcomed more than 1,200+ exhibitors and 37,000+ trade visitors from over 160 countries, reinforcing its position as a key meeting point for global industry stakeholders. Africa’s food and agribusiness market is projected to reach USD 1 trillion annually by 2030, driven by population growth, urbanization, and rising demand. Egypt, strategically positioned at the »

Biodegradable and Compostable Expo 2026

21 May 2026

From 4 to 6 June 2026, India Expo Centre in Greater Noida, Uttar Pradesh (India) will host Biodegradable and Compostable Expo 2026, described as the world’s only exhibition dedicated exclusively to biodegradable, compostable and sustainable products, as well as machinery, raw materials and related industries. The event is organised by the Green Society of India and Indian Exhibition Services. The exhibition creates a common platform for all stakeholders connected with biodegradable, compostable and »