
ASEAN SHOP 2026 – The Premier Exhibition Shaping the Future of Smart Retail in Southeast Asia
28 November 2025
ASEAN SHOP is a leading professional roving exhibition dedicated to Southeast Asia’s most dynamic and high-potential markets. Malaysia, known for its fast-growing economy and digitally fluent, purchase-ready consumers, is the ideal host for the 2026 edition. The country’s retail sector is projected to expand from US$89.7 billion in 2024 to US$119.6 billion by 2029, achieving a strong 5.9% CAGR—one of the highest growth rates in the region. »