‘This is the place to be to find out where the sector is headed.’ - Renzo Piraccini, President of Macfrut.

Macfrut, the international event for the fresh produce sector, receives enthusiastic response from exhibitors  

Piraccini: ‘This is the place to be to find out where the sector is headed.’ 

Macfrut, the international event for the fresh produce sector, has once again received an enthusiastic response from exhibitors. A total of 56,200 people attended the three-day trade fair at the Rimini Expo Centre, an increase of 13% on last year. This was the most exciting edition yet, and it is clear that the sector is dynamic and confident about the future. There are many reasons to be satisfied with how well this event went. Attendance was higher on the first day: the calibre of visitors, sector professionals and foreign buyers was outstanding, and there were more of them, partly because Italian products are attracting more interest, with high-profile scientific events featuring the world’s leading experts. 

‘I can only agree with what one exhibitor told me at the trade fair: Macfrut has become a must-attend event to get an idea of where the sector is headed,’ says Renzo Piraccini, President of Macfrut. ‘This was our aim and the fact that the exhibitors have understood this shows that we are on the right track. Teamwork throughout the supply chain is the key to Macfrut’s success and this year’s results are proof of that. This achievement marks the beginning of a new chapter in which we will face new challenges. We believe that Italy is worthy of hosting an event of international importance. In fact, tomorrow we will start planning an even bigger and more international edition for 2025.’ 

The next edition of Macfrut will take place from 7 to 9 May 2025. The official presentation will be held in Cairo on Wednesday 11 September.  

Read more:

Fresh initiatives fuel global growth at ASIA FRUIT LOGISTICA 2025

24 June 2025

ASIA FRUIT LOGISTICA boosts global trade with new features and stronger international participation. ASIA FRUIT LOGISTICA 2025 is gearing up for a dynamic edition at AsiaWorld-Expo in Hong Kong on 3–5 September, and the global fresh produce business is responding in force. With exhibitors from 41 countries and regions, 25 national pavilions. This year’s event introduces two brand-new forums: the Frozen Fruit and Vegetables Forum on Day 1 and the Nuts and Dried Fruit Forum on Day 2. »

F&B trade show SIGEP Asia returns with speciality segments

24 June 2025

Highly anticipated F&B trade show SIGEP Asia returns with speciality segments, immersive programming and Singapore National Coffee Championship. SIGEP Asia, Speciality Food & Drinks Asia and Speciality Coffee & Tea Asia 2025, co-located with the 6th edition of Restaurant Asia, will gather and inspire the best industry players and decision-makers across the entire F&B and foodservice supply chains. Prioritising high-impact programming, the event extends beyond traditional trade booths, »

Frozen. Ready. Global. Step into New Markets at WorldFood Istanbul 2025

22 June 2025

In 2024, the global frozen food market reached $310 billion, and it's projected to grow to $457 billion by 2032. In Türkiye, the frozen food sector continues to gain momentum, driven by increasing export volumes, enhanced cold chain infrastructure, and a more advanced retail landscape. WorldFood Istanbul 2025 provides the perfect platform to connect your brand with national and international buyers seeking new suppliers and innovative frozen food solutions. »