Fruit Attraction 2025 has generated 407 million euros and more than 3,000 jobs in Madrid, reaching record figures

3 October 2025

Fruit Attraction 2025 has generated an economic impact in Madrid of 407 million eurosand has contributed to the maintenance of 3,066 jobs in the region. These figures represent an increase of 6% in economic terms compared to 2024 and a 5% increase in employment, thus consolidating Fruit Attraction's role as a catalyst for economic and social development in the Community.

Just hours before it closes, the trade fair, organised by IFEMA MADRID and FEPEX, will exceed 120,000 trade visitors from 150 countries, a historic figure that reflects its convening power. 

According to estimates for this year’s edition, Fruit Attraction will have brought together 2,460 exhibiting companies from 64 countries, which represents a growth of 8.4% compared to last year, and will have occupied 78,000 m2 of exhibition space, 10% more than in 2024. This growth has a direct impact on the economy of the Madrid region, as well as consolidating its leadership and confirming Madrid's growing relevance as the epicentre of the fruit and vegetable business. 

Of the total of 2,460 exhibitors, national participation accounted for 52% of the trade fair. The presence of all the fruit and vegetable producing autonomous communitiesreflects Spain's strength as a world leader in the fruit and vegetable market and confirms the importance of Fruit Attraction as a benchmark platform to give visibility to Spain's production and export capacity on the international stage.

Fruit and vegetables form the leading sector of Spanish agriculture, with a value of 20.7 billion euros in 2024, representing 57% of Final Crop Output and 31% of Final Agricultural Production. With an annual production of around 27 million tonnes, of which around 60% is destined for export, Spain is consolidating its position as the European leader in fruit and vegetable production and export. Fruit Attraction reinforces this position of leadership, acting as a strategic meeting point between supply and demand, and as a lever to continue boosting the sector's international competitiveness.

Read more:

Karlsruhe is getting ready for expoSE & expoDirekt 2026

3 June 2026
Almost 70% of exhibitors have already registered for the trade fair duo expoSE & expoDirekt at the Messe Karlsruhe: the 30th expoSE – Europe’s leading trade fair for asparagus and berry production with stone fruit cultivation and open-field vegetables – and the 15th expoDirekt – Germany’s largest trade fair for direct agricultural marketing. From 18 to 19 November 2026, the Association of South German Asparagus and Strawberry Growers (VSSE), organiser of the trade fair duo, expects around 440 exhibitors »

SIAL Paris 2026: Paris will once again become the global centre of innovation in the food industry

1 June 2026
One of the most important events for the global food industry. This year’s edition places a strong focus on innovation, highlighting the 30th anniversary of SIAL Innovation — the competition and platform that has long showcased the most innovative products in the food & beverage sector. SIAL Paris 2026 is the world’s largest innovation hub for the food industry. Visitors will be able to discover 650 startups and as many as 400,000 products, »

Addis Ababa once again becomes a gateway to East Africa’s agri-food market

1 June 2026
From 25 to 27 June 2026, the AICC Addis International Convention Center in Addis Ababa will host the 8th edition of agrofood & plastprintpack Ethiopia and the 2nd edition of Ethiopia food & Ethiopica coffee show. The event is an important meeting platform for companies looking for suppliers, new products, and solutions for the agri-food, packaging, printing, and coffee sectors in Ethiopia and more broadly across East Africa. »
PARTNERS