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INTERFEL brings the Parisian spirit to Fruit Attraction
• Tastings and cooking demonstrations, typical French games and artists working live will
liven up the French pavilion at the Madrid fair
• More than 50 French companies make up the delegation presented by INTERFEL
The French interprofessional association for fresh fruit and vegetables
(INTERFEL) arrives at Fruit Attraction representing 90% of the French sector and bringing together
more than 50 companies. This time with a purely Parisian style that will feature interactive French
games, chefs and live performers.
"For us, trade shows are key moments. They allow us to show the diversity and quality of our offer:
varieties, seasonality and sustainable production methods. In addition, they are essential to create
institutional and commercial links in priority or emerging markets," explains Daniel Soares,
international director of INTERFEL
Strong growth in third countries
While Europe remains stable as the main destination for French fruits and vegetables, with more
than 2 million tonnes and a value of close to 3,100 million euros in 2024/2025, Asia is gaining
prominence. With increases of +34.9% in volume and +21.9% in value, led by Vietnam, Thailand
and Japan, Asian markets are the real drivers of growth for French fruit and vegetable exports.
"The good reception that our fruit is having, especially in Asia, but also in Oceania and Africa, opens
new horizons for our exports. In addition, the recent opening of the Mexican market for French
apples exemplifies INTERFEL's strategic efforts," says Soares.
The challenge of consumption among young Europeans
If exports are a positive trend, consumption among young Europeans represents the other side of
the coin. Faced with this situation, the French collective maintains its firm commitment. "We
recognize that our young people are still underconsumers of fresh fruits and vegetables. That is
why we continue to explore innovative lines of communication, closer and adapted to them," says
Soares.
Following the successful Jamais Trop creative campaign, aimed at the millennial generation in
France, the association continues to develop strategies that strengthen the connection between
its offer and healthy habits, always with a fresh and casual approach.
Presence at the fair"Beyond showing the quality and diversity of our offer, we want to convey that the French sector
is mobilizing collectively to respond to today's major challenges: guaranteeing healthy and
accessible food, preserving natural resources and accompanying the transition to a more
sustainable agriculture," says Soares.
To achieve said goal, INTERFEL will be present in Hall 6 of IFEMA and invites professionals to visit
its stand from 30 September to 2 October. Attendees will be able to chat with the team, taste
exquisite dishes and enjoy an interactive space decorated in the purest Parisian style.
Read more:
Trade Fair Duo expoSE & expoDirekt 2025: Innovation, Efficiency and Sustainability in Asparagus and Berry Production
International Petrochemistry Conference & Exhibition PCCF 2026 – New Delhi, March 10–11, 2026
Trade fair duo for asparagus and berry production expoSE & expoDirekt | 19 to 20 November 2025 | Messe Karlsruhe, Germany
