*Shayda®: The New CIV Strawberry conquering Export and Northern European Markets*

The CIV - Italian Breeders' Consortium, based in San Giuseppe di Comacchio (FE), specialized in varietal innovation and strawberry breeding, is focusing its efforts on developing the SHAYDA® CIVL519pbr variety in Spain, arousing keen interest among producers and exporters in the Iberian Peninsula. The new variety, suitable for Mediterranean climates, is proving to be one of the most interesting proposals in the Huelva area.Federico Stanzani, Commercial Director of CIV, describes SHAYDA® CIVL519pbr as follows: "It's a variety distinguished by its early ripening and consistent production throughout the season. The fruits, bright red and with a regular conical shape, exhibit uniform and excellent size." He continues: "Furthermore, its superior organoleptic qualities, with an aromatic flavour and remarkable shelf life, combined with fruit uniformity, make it an ideal choice for export."

Despite adverse weather conditions, SHAYDA® is delivering on the promise of consistent production already initiated during the Christmas week, continuing uninterrupted until the end of the season. From a technical standpoint, SHAYDA® stands out for its semi-erect habit and compact structure, facilitating fruit harvesting. From an agronomic perspective, it requires more intensive mineral fertilization, especially at the beginning of the vegetative season.

The CIV breeding program has consistently focused on selecting strawberry varieties increasingly resilient to pathogens, and SHAYDA® is no exception, showing less susceptibility to leaf and root diseases. The CIV Commercial Director concludes: "Our goal is to promote projects that add value along the entire supply chain, from farmer to distribution to the final consumer. CIV positions itself as a partner in varietal innovation, actively involving all major players in the fruit industry."

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