Innovation Hub for Healthy Food, new exhibition to be launched at Macfrut

22 January 2024

In collaboration with the University of Bologna, DISTAL, the Food Science Campus in Cesena, and the Centre for Industrial Agrifood Research dedicated to innovative fruit and vegetable products and processing technologies.

The Innovation Hub For Healthy Food will make its debut at Macfrut 2024 (8-10 May): an exhibition dedicated to the sustainable products and processing technologies used to produce functional foods with high nutritional value. The new exhibition, which will complement a wide range of themed areas, is organised in collaboration with the University of Bologna, Department of Agri-Food Science and Technology (DISTAL), the Food Science Campus in Cesena, and the Centre for Industrial Agrifood Research.

The exhibition will focus on innovative fruit and vegetable products as well as the processes involved in their production, and will include themed workshops and demonstration activities carried out by internationally renowned researchers and innovative companies in the sector.

As part of the programme, there will be in-depth sessions on emerging cutting-edge and environmentally-friendly processing technologies, as alternatives to traditional thermal treatments, for the preparation of products such as fresh and minimally processed juices/extracts, fruit and vegetable snacks, advanced fresh-cut produce, and vegetable creams made through precision fermentation, with a special focus on the opportunities available to companies in the sector to implement innovative and competitive projects regarding these topics, both in Italy and abroad.

This exhibition is intended to provide a tangible response to the needs of consumers who are becoming more conscious of healthy eating and who are looking for new healthy products.

Meanwhile, the commercial team of Macfrut is hard at work: in fact, many leading companies in the healthy food sector, whose products are proving more and more to be viable alternatives to conventionally processed foods, have confirmed their participation.

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