Companies participating at Fruit Attraction 2025interested in taking part can do so until 27 August, provided that the products, technological solutions or services for the fruit and vegetable industry in question were first placed on the market after 1 September 2024, and that have not been entered in previous editions of the awards.

The Innovation Hub Awards, which have become a major event to support entrepreneurial business in the industry, will once again be handed out in their usual categories: Fresh Produce; F&V Industry; and Sustainability and Commitment Actions. Each award comes with a prize of 2,000 euros.

All applications submitted, and which meet the requirements, will have the chance to exhibit their products in the Innovation Hub area of Fruit Attraction, an exhibition space for innovative productslocated within the fair over the three days. 

At the last edition of Fruit Attraction, the award-winning companies were RIJK ZWAAN IBERICA, in the Fresh Produce category;  AGERPIX TECHNOLOGIES, in the Auxiliary Industry category and,finally, in the Sustainability and Commitment Actions category, the award went to TALLERES DAUMAR.

The 17th edition of Fruit Attraction, organised by IFEMA MADRID and FEPEX, which is taking place from 30 September to 2 October, expects participation figures of over 2,500 companies, 75,000 square metres of fruit and vegetable produce and an attendance of more than 120,000 professionals from 150 countries.

I want to participate.