
Trade registration open for Fruit Attraction 2024 and LIVEConnect
10 June 2024
I want to register
Professionals from the fruit and vegetable sector can now purchase their visitor passes to attend the 16th edition of Fruit Attraction. The fair, organised by IFEMA MADRID and FEPEX, will be held from 8 to 10 October and will once again bring together the entire community of the world's fruit and vegetable industry in Madrid.
Fruit Attraction offers different entry options to suit the needs of the visitors. From the professional one-day pass (daily) or a three-day pass (permanent). As a new addition, it also offers a Premium pass with exclusive access for VIP buyers, with which they can benefit from special conditions to make their visit extraordinary.
In all cases, registration will provide free access to the Fruit Attraction Community and, in this way, form part of the LIVEConnect platform, the largest professional community and social network in the fruit and vegetable industry; a space for knowledge and business.
Fruit Attraction, organised by IFEMA MADRID and FEPEX, is holding its 16th edition from 8 to 10 October and is expecting participation of more than 2,000 companies from 55 countries, which will be presenting 70,000 m2 of fruit and vegetable produce. The event expects to attract more than 100,000 professionals who will be visiting from 145 countries.
All professionals interested in attending Fruit Attraction 2024 can register here.
Read more:

Five outstanding innovations honored with the expoSE/expoDirekt Innovation Award 2025
13 November 2025
The European berry and asparagus sector is set to meet once again at Messe Karlsruhe (Germany) for the 29th edition of expoSE, Europe’s leading trade fair for asparagus and berry production, and the 14th edition of expoDirekt, Germany’s largest trade fair for agricultural direct marketing. A highlight of this year’s event will be the presentation of the expoSE/expoDirekt Innovation Award 2025, »

expoSE & expoDirekt 2025 – Europe’s Key Events for Asparagus, Berry Production & Direct Agricultural Marketing Open This Week
13 November 2025
In just a few days, Messe Karlsruhe (Germany) will once again become the central meeting point for the European asparagus, berry, and direct agricultural marketing industries. On 19–20 November 2025, two major trade events will take place simultaneously: the 29th edition of expoSE – Europe’s leading trade fair »

Trapview and Doktar forge strategic partnership to advance biodiversity and sustainable agriculture
13 November 2025
Trapview, a global leader in automated pest monitoring and forecasting, and Doktar, a Netherlands-headquartered ag-tech and agri-intelligence company providing digital solutions that advance sustainability, regenerative agriculture, and biodiversity, are pleased to announce a strategic partnership in automated pest monitoring and forecasting. »