Fresh & Perishables Expo Dubai, 12-14 December 2023

21 August 2023

Dubai's wholesalers and supermarket chains aim to source fresh produce directly from the producers.

The Fresh market in Dubai is constantly on the rise. This growing trend reflects a shift in consumer preferences towards healthier,more diverse diets and elevated culinary experiences.Consumers now want to see which country the fruit is coming from,which conditions has it been produced in and what nutrient qualities it holds. We're constantly sourcing fresh produce from countries like South Africa, India, Italy and Mexico.

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