Yellow and red kiwi, an innovative supply chain model - on demand on Macfrut Academy on 30 January

29 January 2025

Macfrut Academy, the innovative formative platform promoted by Macfrut, returns on Thursday 30 January at 5 pm with a video lesson dedicated to the yellow-flesh and red-flesh kiwi supply chain. The episode will delve into the Jingold model, from varietal innovation to agronomic strategies, from field monitoring to quality control; and then get to the logistical aspects functional to export and packaging dedicated to these fruits.

Yellow kiwi and red kiwi are protagonists of a significant global expansion, driven by a growing appreciation by consumers. But to ride this trend it is necessary to offer a quality consistent with the promise made, support marketing with marketing strategies and brand policies, always looking to the future.

In the video lesson you will find a focus on production in the main areas of the world and a detailed analysis of the pillars on which a production and commercial model born specifically to enhance the value of kiwi is based. It will be a journey in the field and in the factories, between technologies and organizational strategies.

What you will find in the next video-lesson:

An overview of kiwi production in the main producing countries
The most suitable areas and varietal choices
The pillars of the Jingold model
Innovation projects for the supply chain, from irrigation to monitoring
Quality control, tools and protocols. In-depth analysis with Check Fruit
Shipment management with Nord Ovest
Marketing and promotion, creating value in the market
The strategic role of packaging with Smurfit Westrock

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