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From Astro-Dumplings to Craft Beers – Private Label Trade Fair 2025 to Surprise with Diversity
Producers from Poland, Turkey, Germany, the Czech Republic, China and Romania will gather at Targi Kielce on 22–23 October 2025 for the Private Label Trade Fair, presenting a wide range of innovative products to buyers from leading retail chains — including Eurocash, Społem Coop, Kaufland, as well as major Turkish and Uzbek retailers. The event will create new business opportunities and lead to the introduction of unique private-label products to store shelves across Europe. Admission to the fair is free upon registration.
“The Private Label Trade Fair is a key B2B meeting platform connecting producers and suppliers with representatives of retail chains, wholesalers, e-commerce and the HoReCa sector,”
says Małgorzata Ozdoba, Event Manager at Targi Kielce.
“This year’s edition will foster international cooperation and highlight high-quality, original private-label products responding to the latest market trends.”
Culinary Highlights at the Private Label Trade Fair
Among the exhibitors, LYOFOOD from Kielce — known for producing food enjoyed even by astronauts — will present its freeze-dried dishes from the Bonus Food and Lyo Astro Menu lines, including astro-dumplings, astro tomato soup, astro vegetable leczo, and astro apple crumble dessert.
Pawęta Quality Meat will offer long-matured venison and fallow-deer cold cuts, while Vion Food will showcase organic fresh meat products for both retail and gastronomy. Bacówka will display traditional cold cuts listed on the official Register of Traditional Products, and the Polski Karp organization will present carp in various forms.
Sweets, Beverages and Spices
Visitors will also discover an array of confectionery from Mat Starachowice, Ice Dots, and Czech Fammilky, offering unique sweets and chocolates. The fruit and vegetable sector will be represented by Ewa-Bis and Refal Group.
Alconor Company (Romania), Bewa, and Browar Koreb (Poland) will present beverages ranging from soft drinks to craft beers. Bike Cafe will introduce an innovation — Bagdrip coffee, a single-use dripper sachet perfect for travel or office use.
The spice segment will feature Svanska Sól with a new Georgian regional blend, and Agropole with seasoning mixes for gastronomy and bakeries.
Functional and Organic Food
Polish companies Amber Nutrition, Serabio, BioMami, and Bacilus, along with Czech DM Hermes, will showcase functional and organic products. Dairy and ready-meal producers such as Alpan (Poland) and Semix (Czech Republic) will also take part. Returning for the third time, Manufaktura Żuru i Barszczy Bracia Piskorkowie will present its renowned traditional sour rye soup (żur).
Cosmetics, Household and Pet Products
The non-food segment will highlight pet-food brands such as FeedPro, Rettenmeier, Global Pet Food, and Czech Dibaq. Turkish companies Ateşler Bakliyat and Lider Bentonit will present dry goods and cat litter, respectively.
Cosmetics and hygiene products will be showcased by Alpasya Kozmetik (Turkey) and Polish companies Delko, Helbo, Mastchef and MS Poland, featuring innovative private-label product lines. German Nölken Hygiene Productswill exhibit baby care cosmetics, wet wipes and nursing pads.
The household category will include Pollena Paczków and Beyster (household chemicals), W. Lewandowski (toilet paper), Rocket Poland (batteries), and Allbe (tools and storage containers). The Alibaba Group (AliExpress) will also participate, presenting a variety of e-commerce solutions for trade.
Buyers from Leading Retail Chains
Confirmed attendees include representatives of Eurocash, Leclerc, Netto, Lewiatan, Społem Coop, Społem KPH, Bricomarche, Amic, Auchan, Kaufland, Polomarket, SPAR, Orzech, Topaz, Stokrotka, Carrefour and Dealz, along with retail delegations from Turkey, Uzbekistan and Romania.
Future Private Labels Summit – FMCG Strategies and Trends
The fair’s business dimension will be complemented by the Future Private Labels Summit, featuring expert panels and debates on FMCG strategies and innovation.
Among the speakers:
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Michał Maksymiec, Retail Vertical Client Director, YouGov
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Sławomir Kołodziej, Non-Food Purchasing Director, Kaufland
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Radosław Dac, Product Director, Auchan Retail Polska
Meat and Pet-Food Industry Events
Parallel events will be held for the meat and pet-food sectors, coordinated by Marek Bielski, market expert and publisher of Rzeźnik Polski magazine (GEMINI GROUP). The program will include the Pet Food Congress and Meat Industry & Modern Trade Round Table, covering the most relevant topics shaping these industries.
Event Details
Dates: 22–23 October 2025
Venue: Targi Kielce, Kielce, Poland
Admission: Free for industry professionals (registration required at targikielce.pl/future-private-labels)
The following companies will be among the exhibitors:
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LYOFOOD will present astro-dumplings — freeze-dried meals once eaten by astronauts.
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Lyo Astro Menu will feature the vegetable “astro-leczo” dish.
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Mat Starachowice will showcase cotton candy and chocolate-coated plums.
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Pawęta Quality Meat will offer long-matured venison, fallow-deer and beef cold cuts.
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BioMami will display superfood products including organic oatmeals.
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Amber Nutrition will present high-protein dried chicken chips.
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Bike Cafe will introduce Bagdrip coffee — single-use dripper sachets.
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Svanska Sól will debut a Georgian regional spice blend.
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Agropole will feature spice mixes for gastronomy and retail.
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Alpasya Kozmetik will present super-mini wet wipes.
Press materials – Targi Kielce
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