GUEXT brings together the hospitality industry solutions and services sector from 15-17 October

9 April 2026

The International Hospitality Suppliers and Services Show announces the start of the sales phase for its second edition.

GUEXTthe International Hospitality Suppliers and Services Showorganised by IFEMA MADRID in partnership with FELAC (the Spanish Federation of Associations of Equipment Manufacturers for Hospitality, Institutional Catering, and Related Industries), announces the launch of sales for its second edition, which will take place from 15 to 17 October.

Held biennially and under the slogan 'The Right Place, the Right Time', GUEXT once again brings together seven primary sectors: foodservice equipment; tableware; hospitality interiors and design; tech and digital solutions; coffee, tea, bakery, pastry, and ice cream; delivery and packaging; and wellness and gym. These sectors are related to the hospitality industry and connected to the distribution network and the end customer, with the objective of serving as a specialised commercial and professional tool to boost the entire hospitality industry. 

GUEXT 2026 arrives at a time when private consumption and demand for tourism and social and healthcare services: the main sectors comprising the hospitality and institutional catering market: are evolving favourably. Consequently, business grew by between 5% and 7%, according to the Special Report 'Hospitality and Institutional Catering Market' published by the DBK Sector Observatory of INFORMA. Furthermore, the hospitality sector in Spain employed 1.83 million people last year, according to data from the National Statistics Institute (INE).

GUEXT held its inaugural edition from 18 to 21 October 2024, welcoming 7,000 professionals from 42 countries and more than 130 exhibitors representing the entire hospitality value chain, with a focus on innovation, sustainability, and the customer experience.

Request your exhibition space: https://www.ifema.es/en/guext/exhibitors

Read more:

PROGNOSFRUIT 2026 – Constance, Germany, 5–7 August 2026

11 May 2026
The Prognosfruit Conference is Europe’s leading annual event for the apple and pear sector, bringing together growers from across Europe and beyond. Prognosfruit 2026 will take place in Constance, Germany, from 5 to 7 August 2026 and will mark a special milestone, celebrating 50 years of uninterrupted editions of the event. Registration is now open, and stakeholders are welcome to register via the Prognosfruit website. »

India-Australia Food Beverage Buyer Seller Meet 2026: new opportunities for the Indian food sector in Australia

11 May 2026
From 11 to 15 June 2026, Melbourne and Sydney will host the India-Australia Food Beverage Buyer Seller Meet 2026, an event designed to strengthen trade cooperation. Trade data shows that the growth potential is significant. India’s food and beverage exports to the Oceania region reached USD 528.2 million in 2024, accounting for 2.4% of the region’s total imports, which stood at USD 21.8 billion. »

SE ASIA Meet Up 2026 Full Program Announced

10 May 2026
Southeast Asia’s shifting consumer landscape Southeast Asia is one of the most diverse and dynamic regions for the global fresh fruit and vegetable business. What are the hottest consumer markets? How is retail evolving across the region? And how can fresh produce marketers best position their products? Going digital: new ways to build fresh produce brands While China continues to blaze a trail in digital marketing, online »
PARTNERS