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Press Calendar – Fruit Attraction 2025
Today marks the opening of Fruit Attraction 2025, one of the world’s leading trade events for the fruit and vegetable sector. Taking place from 30 September – 2 October 2025 at IFEMA MADRID, the fair brings together thousands of professionals, exhibitors, and experts from more than 60 countries. It is a unique opportunity to discover the latest trends and innovations while fostering valuable business connections with industry leaders.
This year’s edition shines a special spotlight on the tomato, chosen as the Star Product of Fruit Attraction 2025. The programme features numerous conferences, thematic congresses, tastings, live cooking shows, and prestigious award ceremonies.
Tuesday 30 September
9.30am: | OFFICIAL OPENING Fruit Attraction 2025
From 9.30am to 7pm.
Halls 3, 4, 5, 6, 7, 8, 9, 10, 12 and 14 of IFEMA MADRID
10am: GROUP PHOTO
With the organisers and partners
Tomato, Fruit Attraction 2025 Star Product
Central passageway hall 9
10am: PRESS CONFERENCE: ANECOOP'S 50th ANNIVERSARY
Anecoop, the second-tier fruit and vegetable cooperative representing more than 20,000 farmers throughout Spain, is inviting the media to the press conference it is organising at Fruit Attraction to mark its 50th anniversary.
Anecoop Stand (5D02/5D04)
10.30am: | VIII GRAPE ATTRACTION
The past, present and future of table grapes
Fruit Forum (connecting area between halls 1-3)
10.30am: | BIOFRUIT CONGRESS
Policy&Market: eco-regenerative agriculture
Fruit Next (hall 4)
10.30am: | VISIT TO THE VARIETY ORCHARD/GREENHOUSE
Tomato, Fruit Attraction 2025 Star Product
Plaza #alimentosdespaña
10.30am: PRESS CONFERENCE: BIOSOLUTIONIZE AGRICULTURE BY ROVENTA NEXT
Rovensa Next Stand (9E26)
11am: | FACTORÍA CHEF sponsored by #alimentosdeespaña
Speaker / Chef: Enrique Sanchez
Cooperativa La Palma
Factoría Chef (hall 7)
11.15am: | BIOFRUIT CONGRESS
Policy&Market: Organic F&V in catering
Fruit Next (hall 4)
12pm: | OFFICIAL OPENING
Event presided over by Luis Planas, Minister of Agriculture, Fisheries and Food.
Speech and subsequent tour of the trade fair
Factoría Chef, sponsored by #alimentosdespaña (hall 7)
12.00pm to 6.00pm | PERMANENT TASTING OF TOMATO VARIETIES
Tomato, Fruit Attraction 2025 Star Product
Buyers’ Lounge (connecting area between halls 7 and 9)
12.30pm: | SHOWCOOKING COFRADÍA DEL TOMATE DE ALMERÍA (ALMERIA TOMATO ASSOCATION)
Speaker / Chef: Ginés Peregrín and Antonio Carmona
Cofradía del tomate de Almería
Tomato, Fruit Attraction 2025 Star Product
Coexphal Stand (hall 9)
2pm: | FACTORÍA CHEF sponsored by #alimentosdeespaña
Speaker / Chef: Daniel del Toro
Tomato, Fruit Attraction 2025 Star Product
Factoría Chef (hall 7)
3pm: | FACTORÍA CHEF sponsored by #alimentosdeespaña
Speaker / Chef: Ruben Fenollar
Campo de Lorca
Factoría Chef (hall 7)
3.30pm: | PRESS CONFERENCE: PRESENTATION 3rd EDITION OF FRUIT ATTRACTION SÃO PAULO
IFEMA MADRID and Fiera Milano Brasil
FRUIT NEXT (hall 4 - 4B15)
4pm: | TOMATO ATTRACTION FORUM
Opening
Tomato, Fruit Attraction 2025 Star Product
Set Fruit TV (connecting area between halls 7 and 9)
4pm: | FACTORÍA CHEF sponsored by #alimentosdeespaña
Speaker / Chef: Ruben Fenollar
Campo de Lorca
Factoría Chef (hall 7)
5pm: | FACTORÍA CHEF sponsored by #alimentosdeespaña
Speaker / Chef: Roberto Chef Bosquet
Trops
Factoría Chef (hall 7)
5.30pm: | MEDIA CALL
Mercados Magazine's Most Influential People in the industry 2025
Fruit Next (hall 10)
6.30pm to 8.30pm | AFTER WORK
Avenida Alcalá at Fruit Attraction
Wednesday 1 October
9.30am: | Fruit Attraction 2025 OPENING
From 9.30am to 7pm.
Halls 3, 4, 5, 6, 6, 7, 8, 9, 10, 12 and 14 of IFEMA MADRID
10.00am: | OPENING OF VARIETY GARDEN/GREENHOUSE
Opening
Tomato, Fruit Attraction 2025 Star Product
Plaza #alimentosdespaña
10.30am: | BIOFRUIT CONGRESS
Innovation: organic production auxiliaries
Fruit Next (hall 4)
11am: | 6th FRESH FOOD LOGISTICS THE SUMMIT
Cold logistics scales up towards efficiency
The Summit (hall 12)
11am: | FACTORÍA CHEF sponsored by #alimentosdeespaña
Speaker / Chef: Luisa Andrea Solano Pérez
5-a-Day and Fruits and Vegetables of Fontellas
Factoría Chef (hall 7)
11am: | TASTING OF CULINARY CREATIONS MADE WITH MURCIAN TOMATOES
Speaker / Chef: Pedro Buitrago
Sugardrop, Paloma's sweetest offering
Tomato, Fruit Attraction 2025 Star Product
Region of Murcia Stand (7C07)
11.15am: | BIOFRUIT CONGRESS
Innovation: distribution requirements
Fruit Next (hall 4)
11.30am: | TASTING OF CULINARY CREATIONS MADE WITH MURCIAN TOMATOES
Speaker / Chef: Pedro Buitrago
Looije, much more than tomatoes
Tomato, Fruit Attraction 2025 Star Product
Region of Murcia Stand (7C07)
11.30am: | AWARDING OF EQUIALITY BUSINESSES CERTIFICATES – MUJER AGRO
Fruit Next 10 (hall 10)
12.00pm to 6.00pm | PERMANENT TASTING OF TOMATO VARIETIES
Tomato, Fruit Attraction 2025 Star Product
Buyers’ Lounge (connecting area between halls 7 and 9)
12pm: | BIOTECH ATTRACTION CONGRESS 2025
Sowing knowledge, harvesting innovation
Fruit Forum (connecting area between halls 1-3)
12pm: | TOMATO ATTRACTION FORUM
Opening
Tomato, Fruit Attraction 2025 Star Product
Set Fruit TV (10F28)
12pm: | PRESS CONFERENCE: IFCO CIRCULARITY AWARDS
The event will pay tribute to leading Spanish and Portuguese producers in sustainable operations.
IFCO stand (connecting area between halls 1-3)
12.30pm: | COFRADÍA DEL TOMATE DE ALMERÍA (ALMERIA TOMATO ASSOCATION)
Speaker: Vicente del Bosque
Coexphal
Tomato, Fruit Attraction 2025 Star Product
Coexphal Stand (hall 9)
1pm: | FACTORÍA CHEF sponsored by #alimentosdeespaña
Speaker / Chef: Andrea Tumbarello
Regione Sicilia
Factoría Chef (hall 7)
1pm: | PRESENTATION OF THE FIRST HARVEST AND GASTRONOMIC WORKSHOPS ON THE FLAVOUR OF TOMATOES
Speaker: Samantha Vallejo-Nágera
Casi
Tomato, Fruit Attraction 2025 Star Product
Casi Stand (hall 9)
1.30pm: | Fruit Attraction Award
In its 10th edition, it has recognised Fructidor
Fruit Next 4 (hall 4)
1.30pm: | 15th APAE Journalism Awards
General Category: José Iván Suárez Ruiz -Eldiario.es Castile-La Mancha edition-
Fruit and Vegetables Category: Javier García Padilla -Canal Extremadura-
Innovation Category: José María Montero/Sebastián Mateos -Canal Sur-
Agri-food Sustainability Category: Víctor Martín Feliú -Eurocarne magazine-
Fruit Next 4 (hall 4)
2pm: | FACTORÍA CHEF sponsored by #alimentosdeespaña
Speaker / Chef: Jorge Lopez Gimenez
Germinarte
Factoría Chef (hall 7)
3pm: | FACTORÍA CHEF sponsored by #alimentosdeespaña
Speaker / Chef: Sonia Cortes, Carmen Cabra, Amalia del Río, Alicia Lozan, Cristina Ferrer
Factoría Chef (hall 7)
3pm: | ROSA TOMATO PRESENTATION - CASI Y BASF | NUNHEMS
Casi
Tomato, Fruit Attraction 2025 Star Product
Casi Stand (hall 9)
4pm: | FACTORÍA CHEF sponsored by #alimentosdeespaña
Speaker / Chef: Daniel del Toro
Tomato, Fruit Attraction 2025 Star Product
Factoría Chef (hall 7)
5pm: | 2025 TOMATO AWARDS
Tomato, Fruit Attraction 2025 Star Product
Junta de Andalucía Stand (hall 9)
5pm: | FACTORÍA CHEF sponsored by #alimentosdeespaña
Speaker / Chef: José Valadés Nieto
Tanynature
Factoría Chef (hall 7)
7pm: | SPANISH TOMATO FIESTA
Tomato, Fruit Attraction 2025 Star Product
Proexport Stand (7D09)
6.30pm to 8.30pm | AFTER WORK
Avenida Alcalá at Fruit Attraction
Thursday 2 October
9.30am: | Fruit Attraction 2025 OPENING
From 9.30am to 4pm
Halls 3, 4, 5, 6, 6, 7, 8, 9, 10, 12 and 14 of IFEMA MADRID
TBD. | BEST STAND AWARDS
Categories: Most Original; Best Design; Most Sustainable and People’s Choice
Delivery of awards to the winning stands
10.00am: | OPENING OF VARIETY GARDEN/GREENHOUSE
Opening
Tomato, Fruit Attraction 2025 Star Product
Plaza #alimentosdespaña
10.30am: | TASTING OF CULINARY CREATIONS MADE WITH MURCIAN TOMATOES
Speaker / Chef: Pedro Buitrago
Perichán, the tradition and flavour of the Mazarrón tomato
Tomato, Fruit Attraction 2025 Star Product
Region of Murcia Stand (7C07)
11am: | TASTING OF CULINARY CREATIONS MADE WITH MURCIAN TOMATOES
Speaker / Chef: Pedro Buitrago
Bonnysa, cultivate your naturalness
Tomato, Fruit Attraction 2025 Star Product
Region of Murcia Stand (7C07)
11am: | 6th FRESH FOOD LOGISTICS THE SUMMIT
Cold logistics scales up towards efficiency
The Summit (hall 12)
11am: | FACTORÍA CHEF sponsored by #alimentosdeespaña
Speaker / Chef: Antonia Maria Piernas Millan, Pablo González
Cricket
Factoría Chef (hall 7)
12.00pm to 1.30pm. | PERMANENT TASTING OF TOMATO VARIETIES
Tomato, Fruit Attraction 2025 Star Product
Buyers’ Lounge (connecting area between halls 7 and 9)
12.30pm: | INNOVATION HUB AWARDS
Categories: Fresh Produce; F&V Industry; and Sustainability and Commitment Actions
Fruit Forum by Timac Agro (connecting area between halls 1-3)
1pm: | FACTORÍA CHEF sponsored by #alimentosdeespaña
Speaker / Chef: Shayna Telesmanic
Natural Delights
Factoría Chef (hall 7)
Read more:
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Trade fair duo for asparagus and berry production expoSE & expoDirekt | 19 to 20 November 2025 | Messe Karlsruhe, Germany
