expoSE & expoDirekt 2025 – Europe’s Key Events for Asparagus, Berry Production & Direct Agricultural Marketing Open This Week

In just a few days, Messe Karlsruhe (Germany) will once again become the central meeting point for the European asparagus, berry, and direct agricultural marketing industries. On 19–20 November 2025, two major trade events will take place simultaneously:

the 29th edition of expoSE – Europe’s leading trade fair for asparagus and berry production, and

the 14th edition of expoDirekt – Germany’s largest trade fair for direct agricultural marketing.

What to expect in Karlsruhe?

• 424 exhibitors from 16 countries 

The full exhibitor list and show catalogue are available online (links provided by the organiser).

• Innovations and proven solutions across the entire production chain 

Visitors will discover new technologies and a wide range of products for asparagus and berry production, as well as solutions for stone fruit cultivation and open-field vegetables.

A preview of the latest innovations is available in the organiser’s press release.

• A comprehensive supporting programme, including:

– Asparagus Day 

– Berry Technology Forum 

– Direct Marketer Forum 

– Stone Fruit Forum 

• Expert support at the VSSE stand 

Located at the back of Hall 2, Stand K28, where specialist advisors will be available to answer questions and share industry insights.

Opening hours

• Wednesday, 19 November 2025: 9:00 a.m.–6:00 p.m.

• Thursday, 20 November 2025: 9:00 a.m.–5:00 p.m.

Travel & Press Accreditation

Messe Karlsruhe is easy to reach by plane, car, or train. Detailed travel and accommodation information is available online.

A free Messe-Express shuttle will run between Karlsruhe Central Station (forecourt) and the trade fair grounds. The timetable is available on the organiser’s website.

If you have not yet registered for expoSE & expoDirekt, you can still do so via the event’s online ticket shop.

expoSE & expoDirekt 2025 promise two days filled with expertise, innovation, and valuable networking opportunities. Karlsruhe will once again become the most important platform for asparagus and berry growers, direct marketers, and agricultural professionals from across Europe.

Read more:

Conad and Coop set to meet with players in the international fruit and vegetable supply chain at Macfrut

15 December 2025

The two leading players in the Italian large-scale retail sector have confirmed that they will be participating in Macfrut 2026. Conad and Coop Italia are set to attend the next edition of the international trade fair for the fruit and vegetable supply chain, to be held at the Rimini Expo Centre (21-23 April 2026), where they will have their own exhibition areas to engage with industry professionals and operators. »

Harald Weis is the new chairman of VOG

28 November 2025

All change at the top of VOG, the Consortium of South Tyrolean Fruit Growers’ Cooperatives: Harald Weis has been appointed chairman of the historic South Tyrolean apple farming cooperative, taking over the reins from Georg Kössler who has decided to stand down from the role after 17 years dedicated to consolidating the role of the Consortium. Formerly vice chairman of VOG, Weis was unanimously elected chairman yesterday during the General Meeting. »

ASEAN SHOP 2026 – The Premier Exhibition Shaping the Future of Smart Retail in Southeast Asia

28 November 2025

ASEAN SHOP is a leading professional roving exhibition dedicated to Southeast Asia’s most dynamic and high-potential markets. Malaysia, known for its fast-growing economy and digitally fluent, purchase-ready consumers, is the ideal host for the 2026 edition. The country’s retail sector is projected to expand from US$89.7 billion in 2024 to US$119.6 billion by 2029, achieving a strong 5.9% CAGR—one of the highest growth rates in the region. »