The colorful world of Nemo and SanLucar fruits together in the premium brand's new promotion

22 June 2023
With "Nemo", Disney has created one of the most adorable movie characters of all time. When his father Marlin and the forgetful Dory team up to find Nemo, the adventure becomes both touching and exciting. The premium fruit and vegetable brand SanLucar is turning the spotlight on Nemo the colorful clownfish in its new promotion campaign, in point of sales of Germany and Austria from June 12. 

 In line with the world of Nemo, the title of the activities organized within this new promotion is "Swim with us in the sea". This time melons, grapes, stone fruits, tangerines, lemons, avocados, mangos, and pineapples are the fruits in focus.  

"The colorful underwater world of Nemo captivates both children and adults. With Nemo, we want to whet the appetite for our also colorful and diverse range of fruits," says Nuria Pizán, Brand & Creative Director at SanLucar. For years, SanLucar has been promoting a balanced diet for children by organizing various activities. "Like Nemo, our fruit brings color to life and gives power for the next adventure," adds Pizán. 

The centerpiece of the activities at the point of sale and on the multinational company's website is an attractive competition exclusively for consumers in Germany and Austria. The winners get to enjoy a trip to Spain for four people, which includes a visit to the citrus fields of the SanLucar Master Growers. All the actions at the POS are supported by different brand activities on social media channels. 

Colorful Nemo stickers and labels on SanLucar fruits are the hallmark of this new promotion. SanLucar accompanies the campaign with attractive secondary placements and eye-catching presentations at the POS. In addition, retailers are provided with a variety of promotional materials, such as posters, displays and sales folders.

This promotion is only available in Grmany and Austria.

Read more:

Fresh initiatives fuel global growth at ASIA FRUIT LOGISTICA 2025

24 June 2025
ASIA FRUIT LOGISTICA boosts global trade with new features and stronger international participation. ASIA FRUIT LOGISTICA 2025 is gearing up for a dynamic edition at AsiaWorld-Expo in Hong Kong on 3–5 September, and the global fresh produce business is responding in force. With exhibitors from 41 countries and regions, 25 national pavilions. This year’s event introduces two brand-new forums: the Frozen Fruit and Vegetables Forum on Day 1 and the Nuts and Dried Fruit Forum on Day 2. »

F&B trade show SIGEP Asia returns with speciality segments

24 June 2025
Highly anticipated F&B trade show SIGEP Asia returns with speciality segments, immersive programming and Singapore National Coffee Championship. SIGEP Asia, Speciality Food & Drinks Asia and Speciality Coffee & Tea Asia 2025, co-located with the 6th edition of Restaurant Asia, will gather and inspire the best industry players and decision-makers across the entire F&B and foodservice supply chains. Prioritising high-impact programming, the event extends beyond traditional trade booths, »

Frozen. Ready. Global. Step into New Markets at WorldFood Istanbul 2025

22 June 2025
In 2024, the global frozen food market reached $310 billion, and it's projected to grow to $457 billion by 2032. In Türkiye, the frozen food sector continues to gain momentum, driven by increasing export volumes, enhanced cold chain infrastructure, and a more advanced retail landscape. WorldFood Istanbul 2025 provides the perfect platform to connect your brand with national and international buyers seeking new suppliers and innovative frozen food solutions. »
PARTNERS