Future Trends in Fresh Produce Supply

3 November 2024

The latest FRUIT LOGISTICA Trend Report is now available for download

Annual report’s in-depth information and expert analysis help industry representatives understand how fruit and vegetable supply is changing across the globe.

FRUIT LOGISTICA’s latest annual trend report provides the fruit and vegetable sector with free and valuable information about the future of the global fresh produce trade. Entitled ‘Future trends in fresh produce supply’, this year’s report highlights the emerging supply chains, new sources of supply, and market trends that are set to change the business in the next few years.

The Trend Report 2025 is now available to download free of charge.

With this free report, industry representatives can do the following:

• Access exclusive insights from industry leaders like Fruitnet, RaboResearch, AgTools, EastFruit, and Sensonomic

• Discover new growth opportunities that can drive future expansion of the international fruit and vegetable trade

• Explore the emerging supply potential in the southern Mediterranean and how it can reshape global markets

• Dive deep into the booming intra-Asia trade and its rapidly evolving dynamics

• Spotlight fast-evolving categories with detailed reports on the freshest trends in produce

• Unlock sourcing strategies from emerging and high-potential supply countries poised to transform certain trades

“All over the world, fruit and vegetable supply chains are evolving rapidly,” says report editor and Fruitnet Europe managing director Mike Knowles. “Driven by changing consumer demand in markets old and new, fresh produce trade flows are no longer as predictable as they might have been even just a decade ago.”

The FRUIT LOGISTICA Trend Report is available to read now as a free download.

Read more:

PROGNOSFRUIT 2026 – Constance, Germany, 5–7 August 2026

11 May 2026
The Prognosfruit Conference is Europe’s leading annual event for the apple and pear sector, bringing together growers from across Europe and beyond. Prognosfruit 2026 will take place in Constance, Germany, from 5 to 7 August 2026 and will mark a special milestone, celebrating 50 years of uninterrupted editions of the event. Registration is now open, and stakeholders are welcome to register via the Prognosfruit website. »

India-Australia Food Beverage Buyer Seller Meet 2026: new opportunities for the Indian food sector in Australia

11 May 2026
From 11 to 15 June 2026, Melbourne and Sydney will host the India-Australia Food Beverage Buyer Seller Meet 2026, an event designed to strengthen trade cooperation. Trade data shows that the growth potential is significant. India’s food and beverage exports to the Oceania region reached USD 528.2 million in 2024, accounting for 2.4% of the region’s total imports, which stood at USD 21.8 billion. »

SE ASIA Meet Up 2026 Full Program Announced

10 May 2026
Southeast Asia’s shifting consumer landscape Southeast Asia is one of the most diverse and dynamic regions for the global fresh fruit and vegetable business. What are the hottest consumer markets? How is retail evolving across the region? And how can fresh produce marketers best position their products? Going digital: new ways to build fresh produce brands While China continues to blaze a trail in digital marketing, online »
PARTNERS