medFEL 2026 Sparks Discussion on the Key Challenges of the Fruit & Vegetable Supply Chain

4 February 2026

At medFEL, the Fruit & Vegetable Sector Takes Center Stage

On April 28–29, 2026, medFEL will bring together professionals from across the Fruit & Vegetable sector at the Perpignan Exhibition Centre.

Organized in the Occitanie region by AD’OCC, the Regional Agency for Attractiveness and Development, in partnership with SPAS Organisation, medFEL has established itself as a strategic milestone for the French fruit and vegetable industry.

A dynamic crossroads of ideas and innovation, medFEL gathers exhibitors and visitors to share expertise, build partnerships, and anticipate the sector’s evolution. Over two intensive days, the industry ecosystem decodes market trends, unveils summer harvest forecasts, and assesses societal expectations—making medFEL the place where the sector stays ahead of the curve.

The 2026 edition features a rich and engaging conference program addressing key industry challenges, including:

Organic farming
CAP policies
Agricultural risk management
Sustainable logistics
Operational performance
Orchard management

Two days to meet leading experts, challenge established ideas, and explore solutions shaping the future of the industry—from field to fork.

Key Figures – medFEL 2026

5,000 professional visitors expected
250 exhibitors expected
24 conferences, including 1 exclusive Grand Debate
4 summer fruit harvest forecasts
30 international buyers

The Headliners of medFEL 2026 Revealed

Building on the success of 2025, medFEL renews its exclusive Grand Debate, focusing this year on a critical issue for the entire sector:

“Which levers can better distribute agricultural risk throughout the supply chain?”

To drive this high-level discussion, medFEL will bring together two leading industry figures representing complementary perspectives from production and distribution.

Françoise Roch

Apple and plum grower in Tarn-et-Garonne, President of the French National Fruit Producers’ Federation (FNPF) and Vice-President of the CTIFL.

An orchard grower operating a 60-hectare farm with three partners and a member of the Blue Whale cooperative group, Françoise Roch produces apples, plums, and table grapes. A committed advocate of collective action, she has been deeply involved in the fruit and vegetable sector for many years. President of the FNPF since 2020 and Vice-President of the CTIFL since 2024, she promotes a structured and forward-looking vision for the industry, particularly advocating stronger connections between research and professionals to build a more united and resilient supply chain.

Mickaël Alagapin

Partner at Coopérative U, National Fruit & Vegetable Category Co-Lead, and CEO of Super U Bonne (Haute-Savoie).

Having joined the retail sector in 2007, Mickaël Alagapin has built his career entirely within the U brand. After managing his first store in Champagne-Ardenne, he now co-manages the Super U store in Bonne with his wife. The grandson of farmers and a self-described man of action, he has long been committed to strengthening agricultural supply chains, first locally and later regionally. Since January 1, 2025, he has co-led the national fruit and vegetable category alongside Jeff Mahintach, aiming to reinforce partnerships between producers and distributors.

Through these complementary career paths, medFEL brings together the voices of production and distribution—two essential links in the value chain that must collaborate more closely to share agricultural risk more effectively and develop balanced, transparent, and resilient supply chain models.

A Programme Matching the Challenges Facing the Industry

The Agora conferences will complement the flagship debate, offering practical insights and forward-looking perspectives on the major challenges facing the fruit and vegetable sector.

All conferences are held in French only, without translation.

Tuesday, April 28

10:00 a.m. – Plum Harvest Forecast

Moderated by Olivier Masbou (Associate Journalist, Socopag Press Agency)

With Joël Boyer and Jérôme Capel (Co-Presidents, AOPn Prune)

10:45 a.m. – Melon Planting Forecasts

Moderated by Olivier Masbou

With Myriam Martineau (President, Melon Interprofessional Association), Jérôme Jausseran (Vice-President), and Rémi Javernaud (Coordinator)

Schedule subject to change

2:30 p.m. – CMO for Fruit and Vegetables: 30 Years of a Structuring Policy. What Comes Next?

Moderated by Olivier Masbou

With Eric Sargiacomo (Member of the European Parliament) and André Graglia (Director, Apfel Sud-Ouest & National Gefel Expert on the Fruit and Vegetable CMO)

Created in 1996, the Common Market Organisation (CMO) has played a pivotal role in structuring fruit and vegetable production across the EU. Today, however, it faces uncertainty under the European Commission’s proposals for the future CAP (2028–2034).

4:30 p.m. – The Grand Debate

Moderated by Florence Rabut (Specialist Journalist)

With Françoise Roch and Mickaël Alagapin

The debate will address climatic, sanitary, and environmental risks increasingly threatening the viability of agricultural businesses. How can risks be better anticipated? How can agricultural risk become a shared supply-chain issue? And how can consumers be better informed and engaged?

Wednesday, April 29

10:00 a.m. – Can Green Logistics and Performance Go Hand in Hand?

Moderated by Olivier Masbou

With Christian Rose (Director of Transport and Logistics, French Wholesalers Confederation – CGF)

Sustainable logistics can contribute to decarbonization while enhancing brand image, reducing costs, and meeting growing consumer expectations.

11:00 a.m. – Organic Farming: How Can Production Be Sustained?

Moderated by Dany La Noé and Florence Rabut

With Cécilia Céleyrette (Interfel), Marine Bré-Garnier (Agence Bio), Nordine Arfaoui (Uni-Vert Cooperative), Alexandra Farnos (Organic Supply Chain Consultant), Pierre Gratacos (Cardell), and Stéphane Durand (Biocoop)

The discussion will examine how to stabilize organic production amid declining acreage in certain sectors, such as apples, and explore new contractual models between upstream and downstream actors.

2:00 p.m. – European Apricot Harvest Forecasts

Simultaneous interpretation: Italian, Spanish, and French

Moderated by Eric Hostalnou (Chamber of Agriculture of the Pyrénées-Orientales)

3:00 p.m. – Europe’s Stone Fruit Orchards: How Can Erosion Be Limited?

Moderated by Florence Rabut

With Eric Hostalnou

Climate hazards and market volatility are contributing to gradual orchard decline across Europe. Yet stone fruit remains the fifth most consumed fruit category in Europe (8.32 kg per capita annually). The session will explore renewal strategies, varietal adaptation, and the need for a coherent European strategy.

medEMPLOI – Careers and Employment at the Heart of the Sector

Since 2023, medFEL has strengthened its focus on human resources through medEMPLOI.

In 2026, medEMPLOI centers on career attractiveness and knowledge transmission through:

Three practical workshops
One dedicated conference
A job dating event (April 28) organized with France Travail

Workshops (April 29, 10:00–10:45 a.m.)

Attracting Young Talent to Agricultural Careers – with CLARNIE

A dedicated platform connecting students, graduates, and companies.
Attractiveness and Perceptions of Careers – with INNOV’AGRO CHAIR

Presentation of a study on arboriculture highlighting barriers and drivers of career attractiveness.
Career Attractiveness and Knowledge Transfer Schemes – with APECITA and OCAPIAT

Addressing recruitment and retention strategies.