SanLucar & Kitchen Stories

3 April 2023

For the fourth time, SanLucar, the premium brand for fruit and vegetables, and the successful app Kitchen Stories are joining forces to launch a new promotion in German supermarkets under the slogan "Our recipe for good taste".

This time, the sun-ripened tomatoes from SanLucar and the easy-to-prepare recipes from Kitchen Stories invite you to take the wooden spoon. Delicious tomato dishes such as flatbreads with cherry tomatoes, spicy tomato and egg topping or tomato salad with watermelon and feta arouse the anticipation of summer and make consumers' mouths water.

SanLucar tomatoes, which are available in the flavors tender-sweet, savory-sweet, and fruity-intense, taste exceptionally aromatic. They are left to ripen on the plant for longer than usual and receive a unique mineral mix with the irrigation water from a nearby thermal source.

"Cooking with fresh, delicious ingredients, such as our tomatoes, is a lot of fun. Especially when the dishes are as easy as those from Kitchen Stories. We are happy whenever we inspire our customers to cook. Because our vision is to bring people natural joy of life and health," says Nuria Pizán, Brand & Creative Director at SanLucar.

The campaign at the POS is accompanied by attractive top signs, display stands and recipe folders. The summery designed secondary placements attract additional customers and ensure a significant increase in sales.

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