‘What’s Next?', you choose the path and BASF |Nunhems® takes you to the finish line

- From 3-5 October, BASF | Nunhems® is taking part in Fruit Attraction under the slogan ‘What’s Next?', positioning itself as a trusted partner throughout the entire chain to achieve consumer satisfaction.
- BASF | Nunhems® is presenting in Madrid concepts such as its‘Premium Universe’, leader in mini watermelon, its Galia melon project Galkia®, and Sunions®, the only onion on the market thatdoes not make you cry.
- Amongst the varieties on offer, highlights include its range of rugosevirus-resistant tomatoes, the Magverik F1 cantaloupe melon that is resistant to powdery mildew and aphids, and double aptitude for fresh and processed products.

BASF | Nunhems®, is participating in the 15th edition of Fruit Attraction from 3 to 5 October. At this event, it will showcase its most innovative proposals and, more importantly, its role as a trusted partner throughout the entire chain to achieve success in the market.
‘What’s Next?' is the slogan under which the seed company is attending the event, and which sums up a work philosophy focused on customer satisfaction. "Our long-term strategy is to develop the most effective and consumer-oriented fruit and vegetable seed solutions together with our customers and the rest of the chain," explains Miguel Espinosa, Key Account Manager at BASF |Nunhems.
To this end, BASF | Nunhems® will highlight its strategy to become a reference partner, based on its innovation, market knowledge, and global network to lead each link to success. Proof of this are the different proposals it will be showing at Fruit Attraction.
Standing with farmers
Following Spain’s outbreak of the tomato rugose virus in Spain, the seed company got down to work and, "thanks to our capacity for innovation, agility, and commitment to the sector, we have been able to develop resistant varieties in different segments," explains Miguel Espinosa, KeyAccount Manager at BASF | Nunhems®.

These include Azovian F1 and Blindon F1 pears, Cabosur F1 vine tomatoes and Vitalion F1 round cherry tomatoes. All of them are productive varieties, guaranteeing supply on the shelves and,ultimately, consumer satisfaction, which is "the common objective of the whole chain".Also, with the grower in mind, but without overlooking marketing and distribution, in regard toCantaloupe melon, BASF | Nunhems® continues to focus on its Magenta line and its latest addition: Magverik F1. With this variety, it completes the Cantaloupe melon cycle in the earliest plantations (Almeria greenhouses) and does so with a material that is resistant to powdery mildew(3.5) and aphids, which makes it an alternative, even for organic cultivation. Magverik F1 is a faithful standard-bearer of the Magenta line and, in fact, offers an even more intense flesh colour, which gives it doubly suitable for fresh and processing.

A ‘universe’ of watermelon and melon
Leader in watermelon and melon, BASF | Nunhems will take advantage of its attendance at the Madrid fair to continue to showcase its ‘Premium Universe’, the ‘umbrella’ concept under which the Premium F1, Kalanda F1 and Kalimba F1 watermelon varieties can be found. All of them are conveniently sized, easy to handle and easy to consume; so much so that today, ‘Premium Universe’ has become a leading concept for mini watermelon consumption in Europe.In regard to melon, Galkia® is the project that seeks - and is succeeding - in recovering the Galia market with a guaranteed flavour proposal thanks to its producers: Fruca, Gregal, and Jimbofresh.
For BASF | Nunhems®, taste in melon is a must. In fact, two of its varieties of piel de sapo, KumaraF1 and Rockero F1, have just received recognition from the production sector in Castilla-LaMancha. In a blind tasting carried out by leading companies, both varieties stood out from the rest for their flavour, texture, and external appearance.

For the chain and for the consumer

BASF | Nunhems® has broken all onion moulds with Sunions®, the only sweet onion on the market that doesn’t make you cry and is sweet. Its flavour and texture make it a key ingredient in bases,stir-fries, and the main protagonist of any dish.

Its success is such that, in fact, it has already managed to position itself in some of the main national supermarket chains and continues to make inroads in other regional supermarkets.For these same supermarkets, BASF | Nunhems® also offers all-year-round cucumber products. It has become the only seed company that has managed to complete the cultivation cycle in all types(Dutch, French, Spanish, snack...).

And of course, there is also Green Queen, an artichoke that stands out for staying fresh for longer,guaranteeing its arrival in the hands of the consumer with the highest quality and, with it, repeat purchases.

Finally, the company is strengthening its positioning in leeks, a crop in which it is the "undisputed"leader, Espinosa insists, adding that: "In fact, we continue to work every day to offer the market productive, resistant, tasty solutions that guarantee a stable supply".So, there are many BASF | Nunhems® solutions for success, and many paths to success. 

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