Strong industry alliances support ASIA FRUIT LOGISTICA’s China Meet Up 2025

16 April 2025

CHINA MEET UP 2025 returns with an expanded programme and powerful industry partnerships, delivering deeper insights and new opportunities in mainland China’s fresh produce market.

Building on the momentum of a successful debut in Shanghai in 2024, CHINA MEET UP, the official China-focused extension of ASIA FRUIT LOGISTICA, takes place in Guangzhou on 8–9 September 2025.

Strong industry alliances

This year’s event gains significant institutional backing with the China Chamber of International Commerce - Guangzhou Chamber of Commerce (CCOIC Guangzhou) joining as the official Supporting Organisation.

For more details and to register, visit here.

Networking adventure - JWM’s exclusive experience at CHINA STUDY TOUR

CHINA MEET UP 2025 continues to receive robust support from co-hosts Guangzhou Jiangnan Market and Shanghai Huizhan Market, two of China’s most prominent fresh produce wholesale markets. Their deep connections across the value chain ensure that CHINA MEET UP remains a top-tier platform for stakeholders seeking insight and opportunity in China.

Right after ASIA FRUIT LOGISTICA on 3-5 September in Hong Kong, the tour into mainland China begins. Departing on 6 September, the CHINA MEET UP event warms up with a study tour to the headquarters of China’s leading fruit distributor, Joy Wing Mau in Shenzhen, where they can explore its state-of-the-art cold chain logistics operations.

Get more details for CHINA STUDY TOUR and AFL Fresh Produce Golf Cup 2025 here.

Special offer for ASIA FRUIT LOGISTICA exhibitors

Exhibitors at ASIA FRUIT LOGISTICA 2025 enjoy an exclusive 15 per cent discount when they book stands for the China Meet Up.

Don’t miss the opportunity to take your business deeper into mainland China!

Register Now

Fruit Attraction 2026 launches a new edition of Factoría Chef

17 July 2026

Fruit Attraction, which is taking place from 6 to 8 October at IFEMA MADRID, is launching a new edition of Factoría Chef, the fair’s gastronomic space where innovation, creativity and fruit and vegetable products take centre stage. Through cooking demonstrations and presentations, this stage brings together chefs, producers and industry professionals to showcase the endless possibilities of fresh »

World Cup: VOG's line up to score goals

16 July 2026

With the World Cup in full swing, it is time to field the summer line-up: these are the decisive moments when a team’s true value shines through. Because, as in any major tournament, having great players is important, but what makes the difference is the ability to read the game, adapt to different phases of the match and put together the most suitable line-up for every stage of the competition. »

Gulfood Manufacturing 2026: the food industry’s response to new production and food security challenges

16 July 2026

As food and beverage manufacturers across the world face an increasingly complex operating environment, they are being forced to adapt to new market realities. Supply chains continue to shift, sourcing strategies are being reassessed, and production networks are evolving in response to new economic conditions, changing »