New hall structure: ISM, ISM Ingredients and ISM Manufacturing are growing closer together

21 April 2026

New hall allocation strengthens the networking and exchange along the value chain +++ Clear structures and short routes ensure improved visitor guidance +++ Increased visibility for the exhibitors

ISM, ISM Ingredients and the new ISM Manufacturing are being united under a single brand umbrella from 2027 on – and will also grow closer together physically. As part of the strategic further development and ongoing modernisation of the fair grounds in Cologne, a new hall structure is being introduced. The aim is to take the innovative character of ISM as the world’s leading trade fair for sweets and snacks to the next level, drive new growth and bring the entire industry even closer together.

The realignment towards a uniform ISM brand family reflects the developments within the industry: Processes are increasingly interconnected today, innovation cycles are shorter and the exchange between the individual value chain stages is becoming increasingly important. This is precisely where the altered hall layout, which will take effect in 2027, comes into play. It strengthens the thematic connection between ISM, ISM Manufacturing and ISM Ingredients and creates clear structures along the entire value chain – from raw materials and technology to production, brands and retail.

"The new hall structure interlinks the key topics of the trade fair trio even more closely. At the same time, we are creating a significantly more efficient trade fair experience for our trade visitors. For the exhibitors this means greater visibility, higher visitor traffic and more targeted networking possibilities," explained Bastian Mingers, Vice President Trade Fair Management Food and Food Technology of Koelnmesse.

An overview of the new hall layout
The new layout creates clear thematic clusters and strengthens the thematic interlinking between the individual exhibition sections. At the same time, it ensures shorter routes and improves the orientation of the visitors at the fair grounds.

The most important structural changes:

Innovation Hotspot Hall 5.2: This is where ISM Ingredients, Lab5 by ISM, the New Product Showcase and the Talks & Tasting Stage are gathered together. The hall thus becomes the central meeting point for innovations, trends and networking.
Technology Hub Hall 4.1, Boulevard, Passage 4/5: ISM Manufacturing is moving to Hall 4.1 and is thus coming under greater focus. This creates a technology hub together with the Boulevard and Passage 4/5, which unites the Expert Stage and the Machines & Plants sections.
Continuity in Hall 4.2: The country pavilions will remain in Hall 4.2 in their accustomed environment, thus ensuring continuity.
Expanded ISM halls: Exhibitors from Hall 3.2 will be integrated into Hall 10.1. Furthermore, Halls 10.1 and 10.2 will be used entirely as ISM Halls in future.

This structure strengthens the positioning of ISM as a global platform for innovation, exchange and sustainable growth in the sweets and snacks industry and at the same time opens up new opportunities for the further expansion of the trade fair trio.

ISM, ISM Ingredients and ISM Manufacturing are being staged from 31 January to 3 February 2027. Companies from the industry can already register as an exhibitor.

The current hall plan can be found here.

Photo: Koelnmesse / ISM

Blueberries Mexico 2026

19 May 2026

On 27–28 May 2026, the Hard Rock Hotel Guadalajara will host the XLI International Blueberries Seminar Mexico 2026, one of the most important events for the blueberry sector in Mexico. The seminar will be an important meeting point for growers, exporters, nurseries, consultants, technology companies, and representatives of the entire supply chain interested in the development of the Mexican blueberry market. »

Ubuntuverse Institute Launches Field-Defining PlayBook

19 May 2026

The field-defining framework identifies how Corporate Advocacy Mobilisation Pioneers can bridge the $2.25 trillion private investment gap blocking Africa’s green industrialisation. The Ubuntuverse Institute today released The 3 Trillion Corporate Advocacy PlayBook: Africa’s 10× CAMPs Accelerating Just Clean Energy’s Green Industrialisation, a field-defining framework charting how corporate actors can unlock the continent’s $3 trillion clean energy opportunity. »

MEGA SHOW Bangkok 2026: Bangkok will once again become a gateway to Asian sourcing

19 May 2026

From 15 to 17 July 2026, MEGA SHOW Bangkok 2026 will take place at the Queen Sirikit National Convention Center (QSNCC) in Bangkok. The event is an important sourcing platform for companies looking for partners and products from Asia. This year’s edition will bring together more than 1,200 exhibitors, around 1,300 booths, and participants from more than 15 countries and regions, »