ASIA FRUIT LOGISTICA Announces IMBERRI as Official Fresh Produce Partner for 2026

ASIA FRUIT LOGISTICA (AFL), Asia’s leading fresh produce trade show, is pleased to announce IMBERRI as its Official Fresh Produce Partner for the 2026 edition. The partnership was officially unveiled during the AFL SEA Meet Up held in Bangkok on 18 May, which brought together fresh produce professionals from across Southeast Asia. The partnership reflects AFL’s continued focus on showcasing leading fresh produce brands, innovation, and quality across the global supply chain.

As a pioneer in China’s blueberry industry and the world’s largest blueberry grower, IMBERRI has established itself as a leading force in premium fresh produce production and distribution. Following its successful debut as an exhibitor at ASIA FRUIT LOGISTICA 2025, IMBERRI further strengthens its presence at the show by becoming the Official Fresh Produce Partner for 2026. Based in Yunnan, China’s premier blueberry-growing region, IMBERRI operates more than 70 modern estates covering over 4,700 hectares, supported by 44 self-owned cold-chain processing centres and approximately US$600 million in investment.

David Axiotis, Managing Director of Global Produce Events, organiser of ASIA FRUIT LOGISTICA (left); Aaron Huang, Senior Vice President of IMBERRI (right)

By fully managing every stage of the supply chain — from planting and harvesting to cold-chain logistics — IMBERRI delivers consistent quality and freshness to consumers across China and Southeast Asia. IMBERRI is also recognized for innovations such as stem-on blueberries, helping extend freshness while maintaining premium product quality.

Today, IMBERRI supplies all major retail channels across China and continues expanding its presence in Southeast Asia through strategic partnerships with regional companies including CP Group.

“We are proud to partner with ASIA FRUIT LOGISTICA 2026, the leading meeting platform for Asia’s fresh produce business,” said Aaron Huang, Senior Vice President of IMBERRI. “This partnership provides an excellent opportunity for us to strengthen connections with global industry leaders, showcase the quality and innovation behind IMBERRI blueberries, and further expand our international presence.”

IMBERRI at ASIA FRUIT LOGISTICA 2025

Scheduled for 2–4 September 2026 at AsiaWorld-Expo, ASIA FRUIT LOGISTICA2026 is already seeing strong momentum from across the international produce industry, with exhibitor registrations continuing to grow ahead of the event.

“IMBERRI represents the innovation, scale, and quality that are driving the future development of Asia’s fresh produce industry,” said David Axiotis, Managing Director of Global Produce Events, organiser of ASIA FRUIT LOGISTICA. “We are delighted to welcome IMBERRI as Official Fresh Produce Partner for 2026 and look forward to showcasing more leading produce brands and premium products at this year’s event.”

ASIA FRUIT LOGISTICA 2026 will once again bring together leading exporters, importers, retailers, distributors, technology providers, and logistics companies from around the world. Alongside the exhibition, visitors can access a comprehensive programme of networking and industry insights through the Asiafruit Knowledge Centre, powered by Asiafruit Magazine.

With visitor registration now open, industry professionals are encouraged to secure their tickets early and position themselves at the centre of Asia’s fresh produce trade. This year, ASIA FRUIT LOGISTICA has also launched a brand-new buyer registration and matchmaking platform, enabling buyers to pre-schedule meetings with exhibitors ahead of the exhibition and connect more efficiently with global sourcing partners.

Building on the strong international buyer turnout at previous editions, ASIA FRUIT LOGISTICA 2026 is expected to welcome more than 5,000 buyers from across Greater China, Southeast Asia, Japan, South Korea, India, Australia, the Middle East, Europe, Africa, and the Americas.

Registration for ASIA FRUIT LOGISTICA 2026 is now available at ASIA FRUIT LOGISTICA Official Website.